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Download Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge Audiobook

Extended Audio Sample Inside the Tornado: Marketing Strategies from Silicon Valleys Cutting Edge Audiobook, by Geoffrey A. Moore Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (208 ratings) (rate this audio book) Author: Geoffrey A. Moore Narrator: Geoffrey A. Moore Publisher: HarperCollins Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 2006 ISBN: 9780060886806
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"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning"

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado. Download and start listening now!

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Quotes & Awards

  • The Chasm is where many high-tech fortunes have been lost…The Tornado is where many have been made.

    Steve Jobs

  • “A must-read for start-up cowboys with delusions of Pixar grandeur, as well as aw-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs.”

    Wired

  • “Although other recent books address technology marketing , none addresses life cycle issues. Written for those with a prior knowledge of marketing theory, this book is recommended for business libraries.”

    Library Journal

  • “Fantastic! The most insightful business book for high-tech businesses available without a prescription!” 

    Robert Epstein, vice president, Sybase, Inc. 

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Devin Partlow | 11/26/2013

    " There's some jewels that still apply in today's world like the whole product and designing in and out, but there's also some stuff here that companies can no longer get away with because of this thing called the Internet "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alex | 10/25/2013

    " Quite an insightful read on the high-tech industry and the game of marketing in this environment. Alex Ngo in Afghanistan. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 rob | 6/13/2013

    " This book had a lot of good information in it, but I'd have to read it again for it to be really useful. You have to read through it once to figure out which phase your business is in and then read it again to catch all the strategies for getting through that phase well. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David | 3/4/2013

    " His follow up to Crossing the Chasm. You can treat this as the definitive guide on strategy and focus. The case studies are from a while ago, but the niche marketing lessons are universal. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ryan | 1/21/2013

    " Great follow on work to the classic Crossing the Chasm. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Shannon | 1/15/2013

    " I only really came away with a couple of nuggets about strategic business thinking after this book. The writing was full of jargon and really repetitive. I don't think I was the "target market" for this title. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dhivyaa Shanmugam | 8/24/2011

    " Started readin it "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 5/4/2011

    " A must-read book by Geoffrey Moore on marketing for the knowledge worker, manager, executive, or entrepreneur. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Laurie Monahan | 3/23/2011

    " A must read for marketeers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Robb | 8/9/2010

    " A good book for anyone trying to understand the product development/adoption cycle of modern business. It will make you feel only slightly better about all the Windows-PC flaws you've tolerated through the years. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Laurie | 3/25/2010

    " A must read for marketeers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ryan | 2/12/2008

    " Great follow on work to the classic Crossing the Chasm. "

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About the Author

Geoffrey A. Moore is chairman emeritus of three consulting firms—the Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.