Publisher Description
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.
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“Less a cookbook than a detailed menu of meals that can be prepared to turn your competitors into dinosaurs. Brontosaurus burger, anyone?”
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BusinessWeek
About Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and high-tech business advisor. He has published several bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk. He is best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. He has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington. He has taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.
About James Anderson Foster
James Anderson Foster, an Earphones Award–winning narrator, has narrated audiobooks for a variety of publishers, across nearly all genres, both fiction and nonfiction. In 2015, he was a finalist in three categories for the Society of Voice Arts and Sciences Voice Arts Awards—mystery, science fiction, and fantasy.