“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
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"Simply fantastic. Geoffrey Moore has a real talent and voice when it comes to business books. This is a MUST READ for any executive or board member." — Prana (5 out of 5 stars)
"Simply fantastic. Geoffrey Moore has a real talent and voice when it comes to business books. This is a MUST READ for any executive or board member."
“Insight and wisdom for every student of business.”
“Geoffrey Moore delivers the practical playbook and tools to help your enterprise change trajectory, increase performance, and break through the status quo.”
“Get ready for another instant management classic from Geoffrey Moore. Sybase has applied his hierarchy of powers framework to help reinvigorate mature businesses and win in new categories. We’ve found it both practical and effective.”
“Escape Velocity resets the bar for management-strategy texts. Think Michael Porter meets Peter Drucker. This book is a game changer.”
“A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work.”
" Rather dull and basic. I normally enjoy Moore, not for new learning but rather for remembering. This wasn't up to snuff. "
Geoffrey Moore is an author, speaker, and high-tech business advisor. He has published several bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk. He is best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. He has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington. He has taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.
Rick Adamson is an award-winning voice artist with more than twenty years’ experience in voiceovers, spoken word events, event announcing, and children’s media, as well as commercials for well-known international corporations. He has narrated numerous television and film documentaries, including Croatia, co-narrated with Martin Sheen. His audiobook narration includes more than two dozen major books, as well as dozens of early-reader titles for juveniles. He won the prestigious Audie Award in 2011 for Best Inspirational/Faith-Based Fiction for In a Heartbeat, and he was among the finalists for the 2006 Audie Award for Best Personal Development/Motivational Work for Younger Next Year. He earned an AudioFile Earphones Award for the ensemble narration of Rough Water.
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