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Escape Velocity: Free Your Company's Future from the Pull of the Past Audiobook
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(3.02) - 50 listener ratings
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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
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"Simply fantastic. Geoffrey Moore has a real talent and voice when it comes to business books. This is a MUST READ for any executive or board member."
— Prana (5 out of 5 stars)
Quotes
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“Insight and wisdom for every student of business.”
— George Conrades, chairman, Akamai -
“Geoffrey Moore delivers the practical playbook and tools to help your enterprise change trajectory, increase performance, and break through the status quo.”
— Robert Beauchamp, chairman and CEO, BMC Software -
“Get ready for another instant management classic from Geoffrey Moore. Sybase has applied his hierarchy of powers framework to help reinvigorate mature businesses and win in new categories. We’ve found it both practical and effective.”
— John Chen, CEO, Sybase -
“Escape Velocity resets the bar for management-strategy texts. Think Michael Porter meets Peter Drucker. This book is a game changer.”
— Rob Tarkoff, executive vice president, Adobe -
“A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work.”
— Frank D’Souza, CEO, Cognizant
Escape Velocity Listener Reviews
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" Rather dull and basic. I normally enjoy Moore, not for new learning but rather for remembering. This wasn't up to snuff. "
— Bill, 10/11/2013
About Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and high-tech business advisor. He has published several bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk. He is best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. He has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington. He has taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.