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You, Inc.: The Art of Selling Yourself Audiobook
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(3.05) - 336 listener ratings
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Publisher Description
Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or during a business negotiation.
The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.
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"Great insight into personal and business interactions. A lot of it is commonsense, but what good is that if you don't use it?! I plan on using what this book taught me from now on! Sometimes you just need to be reminded and pushed back on track a bit."
— Carla (5 out of 5 stars)
You, Inc. Listener Reviews
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" Fantastic book! This book is written in a simple easy to follow style chock full of motivational quotes and quick anecdotes. I will definitely buy a copy for myself so I can read this book over and over for inspiration "
— Brandon, 2/11/2014 -
" A must-read book on improving your business communication skills. "
— Lori, 1/19/2014 -
" How to sell yourself. More of the focus of the book felt towards actual sales people, rather than anyone looking to present themselves to others as someone worth hiring. I think the beginning and ending of the book had stronger chapters. Not worth your time if you've already read something similar. "
— Derek, 1/3/2014 -
" I think they took a bunch of self help books, copied passages, pasted them into a book and called it "you, inc". "
— Maestro, 1/1/2014 -
" I do like Beckwith's material. Although the title originally made me wince, it fits right in with the Twitter/Facebook age. Great insight this book has for my college students and former clients. "
— Michele, 12/2/2013 -
" Typical stuff. Can read it on a short flight. "
— Bryan, 9/12/2013 -
" Great book!! It's a fast read but yet there is a lot of goodness packed inside! "
— Courtney, 8/12/2013 -
" Helpful information, but most of it was common sense. Nothing really groundbreaking here. "
— Kate, 7/19/2013 -
" Great book that definitely forces you to "grow your box". The short chapters make it easy to take in what you are reading. I will be using this book as a reference. "
— Rhachelle, 2/15/2012 -
" Guidebook to improving one's life. Wonderfully written. We all sale. In some fashion. Every moment of our lives. Might as well learn how to do it well. "
— Morris, 6/2/2011 -
" I listened to the audio version, but it is full of great ways to improve yourself and shares very clear DO's and DON'Ts if you are a self employed person. Things that I think we can all apply to make ourselves less arrogant. "
— John, 12/31/2010 -
" Enjoyed the short subjects. It's like a series of blog posts in book form. "
— John, 9/17/2010 -
" From the teachers of AZTech... Hary Beckwith's You Inc. has been a self learning, personality enhancing book. Informative. The book teaches you important skills one over looks. "
— Sadiya, 1/30/2010 -
" If you were wondering, this book is not about prostitution. It's actually full of quite a bit of good advice. "
— Josh, 1/9/2010 -
" Great book by the author of "Selling the Invisible" "
— Mark, 10/6/2009 -
" Get it. Read it. Wait a little while. Read it again. Repeat every 6-12 months. You and you clients will be happy. "
— Thomas, 3/29/2008 -
" This book started off with a bang, but ended with a whimper. I did make note of two helpful kernels of information found in the early chapters. However, the book slowly began to melt into a more "motivational talking-point" mode, which was disappointing. "
— Mona, 1/19/2008 -
" Great information about personal branding in all aspects of your life. "
— Earl, 7/17/2007
About the Authors
Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.