One of the most
provocative entrepreneurs of our time, who started Ecko Unltd out of his
parents’ garage and turned it into a media empire, Marc Ecko reveals his
formula for building an authentic brand or business.
Marc Ecko began his career by spray-painting t-shirts in the
garage of his childhood home in suburban New Jersey. A graffiti artist with no
connections and no fashion pedigree, he left the safety net of pharmacy school
to start his own company. Armed with only hustle, sweat equity, and creativity,
he flipped a $5,000 bag of cash into a global corporation now worth $500
Unlabel is a
success story, but it’s one that shares the bruises, scabs, and gut-wrenching
mistakes that every entrepreneur must overcome to succeed. Through his personal
prescription for success—the Authenticity Formula—Ecko recounts his many
innovations and misadventures in his journey from misfit kid to the CEO. It
wasn’t a meteoric rise; in fact, it was a rollercoaster that dipped to the edge
of bankruptcy and even to national notoriety, but this is an underdog story we
can learn from: Ecko’s doubling down on the core principles of the brand and
his formula for action over talk are all lessons for today’s entrepreneurs.
Ecko offers a brash message with his inspirational story: embrace pain, take
risks, and be yourself. Unlabel demonstrates
that, like or not, you are a brand and it’s up you to take control of it and
create something authentic.
Unlabel is a
groundbreaking guide to channeling your creativity, finding the courage to defy
convention, and summoning the confidence to act and be competitive in any
environment. Download and start listening now!