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Download The Invisible Touch: The Four Keys to Modern Marketing Audiobook

Extended Audio Sample The Invisible Touch: The Four Keys to Modern Marketing, by Harry Beckwith Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Harry Beckwith Narrator: George Wilson Publisher: Recorded Books, LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Business Week and New York Times bestselling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry—what he calls the “invisible touch.” With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed.

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Quotes & Awards

  • “Pick any page, and you’ll find insights that could make you a better teacher, a better salesperson, a better employee in any trade. Beckwith drives home the idea that we’re all in the business of marketing ourselves, and we’re in that business every waking hour.”

    Amazon.com, editorial review

  • “[Beckwith] is particularly good on the nature of marketing, showing what it can and cannot do.”

    Library Journal

  • “In The Invisible Touch, [Beckwith] successfully draws the reader in with the well-honed prose and homey yet insightful stories he uses to support his claims.”

    Booklist

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About the Author
Author Harry Beckwith

Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.