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Unthinking: The Surprising Forces Behind What We Buy Audiobook
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(3.33) - 6 listener ratings
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Publisher Description
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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"This was really interesting. From colors to "we like what is familiar", Beckwith gives a lot of different reasons and rationalizations why we buy what we buy, and why blind taste tests are ineffective (i.e. Pepsi vs. Coke). "
— Stephanie (5 out of 5 stars)
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“Harry Beckwith’s insight into the minds of consumers is compelling, engaging, and masterful.”
— Tony Hsieh, CEO of Zappos.com and New York Times bestselling author of Delivering Happiness -
“Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft storytelling, and one useful (and often surprising) tidbit after another.”
— Dr. Robert Sutton, New York Times bestselling author of Good Boss, Bad Boss -
“[Unthinking] should not be sold as a book—it should be sold as a secret weapon. Some books are filled with theory. Unthinking is filled with gems and ‘a-ha!’ moments.”
— Mitch Joel, president of TwistImage and author of Six Pixels of Separation -
“A fascinating meditation on Americans and the marketers who chase after them.”
— Publishers Weekly -
“L. J. Ganser’s seamless performance is so appealing that I can’t imagine anyone enjoying the print version of this title nearly as much. With his vocal presence and understated charm, Ganser adds personality yet never competes with the writing, which is cleverly paced and has a unique character...With accessible reasoning and many useful insights, this audio will please a wide range of listeners.”
— AudioFile -
“An approachable primer with an upbeat tone.”
— Kirkus Reviews
Unthinking Listener Reviews
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" An interesting look at an abundance of marketing data that the author feels proves his not exactly revolutionary thesis on why we like/buy what we do. Many of the examples were interesting and thought provoking, but overall I didn't really take away anything I didn't already know/suspect. "
— Christina, 1/7/2011 -
" Won in GoodReads giveaway. <br/> <br/> <br/>It was just okay, just like the star says. <br/> <br/> <br/>Probably best for reading in short bits at lots of different times (it is written that way). <br/> <br/> "
— Gloria, 12/1/2010
About Harry Beckwith
Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.
About L. J. Ganser
L. J. Ganser is a multiple Audie Award–winning narrator with over six hundred titles recorded to date. Prized for versatility, his work ranges from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high school basketball stories. He lives in New York City with his family and dog, Mars.