Unthinking: The Surprising Forces Behind What We Buy Audiobook

Quotes

• “Harry Beckwith’s insight into the minds of consumers is compelling, engaging, and masterful.”

  — Tony Hsieh, CEO of Zappos.com and New York Times bestselling author of Delivering Happiness

• “Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft storytelling, and one useful (and often surprising) tidbit after another.”

  — Dr. Robert Sutton, New York Times bestselling author of Good Boss, Bad Boss

• “[Unthinking] should not be sold as a book—it should be sold as a secret weapon. Some books are filled with theory. Unthinking is filled with gems and ‘a-ha!’ moments.”

  — Mitch Joel, president of TwistImage and author of Six Pixels of Separation

• “A fascinating meditation on Americans and the marketers who chase after them.”

  — Publishers Weekly

• “L. J. Ganser’s seamless performance is so appealing that I can’t imagine anyone enjoying the print version of this title nearly as much. With his vocal presence and understated charm, Ganser adds personality yet never competes with the writing, which is cleverly paced and has a unique character...With accessible reasoning and many useful insights, this audio will please a wide range of listeners.”

  — AudioFile

• “An approachable primer with an upbeat tone.”

  — Kirkus Reviews