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Download Selling the Invisible: A Field Guide to Modern Marketing Audiobook

Extended Audio Sample Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,575 ratings) (rate this audio book) Author: Harry Beckwith Narrator: Jeffrey Jones Publisher: Hachette Book Group Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Selling the Invisible is a succinct, entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients—and keep them. This book covers service marketing from start to finish. Written in a roll-up-your-sleeves, jargon-free, accessible style, this book is filled with wonderful insights, including:

–Greatness May Get You Nowhere

–Focus Groups Don’ts

–The More You Say, the Less People Hear

Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, it discusses a variety of topics in short sections. These topics include: “How to Narrow the Gap between Your Position and Your Positioning Statement,” “The Essence of Publicity,” and “How to Save Half a Million.” Download and start listening now!


Quotes & Awards

  • “A very human, much-needed book to savor and be refreshed by.”


  • “I could not put this down; the freshest and most memorable business book I’ve read in years.”

    Barbara Winter, author of Making a Living Without a Job

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Michael | 2/20/2014

    " The dust jacket calls this "the best thing ever written on the subject," and "the best book on business ever written." I agree. Don't miss it! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Promod Sharma | 2/16/2014

    " An essential read if you're selling a service "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Daron Yondem | 2/8/2014

    " Provides a different perspective on how to look at the services business. Honestly, nothing new but may be helpful to newcomers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Bay | 2/6/2014

    " The best guide to modern marketing. Short, simple examples allow you to digest this book as you have time to and makes a seemingly difficult skill very easy to understand and master. "

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About the Author
Author Harry Beckwith

Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.