Selling the Invisible (Abridged): A Field Guide to Modern Marketing Audiobook

" If you're in the business of providing a service this is a good book to read first. It gives very helpful information on ways to think about your service as it relates to how your customers may think what your service is all about. "

" The dust jacket calls this "the best thing ever written on the subject," and "the best book on business ever written." I agree. Don't miss it! "

" An essential read if you're selling a service "

" Provides a different perspective on how to look at the services business. Honestly, nothing new but may be helpful to newcomers. "

" Listened to as an audio book...one I listen to frequently on my drives from SC to MD...very good and there are ALWAYS new nuggets of wisdom to take from it! "

" The best guide to modern marketing. Short, simple examples allow you to digest this book as you have time to and makes a seemingly difficult skill very easy to understand and master. "

" A should-read book on sales for knowledge workers, managers, executives, and entrepreneurs. "

" Great for anyone in sales "

" Everything in here was rather obvious. But probably a good read if you're new to marketing. "

" So glad I read this. It is about marketing service oriented businesses. I listened to it first then I checked out the book. "

" Yowser, what a great book! It has changed the way I think, and already landed me a sale. It's the first time I've really understood this "selling" thing. Definitely need to re-read this book once a year... it deserves a place in my Top 3. "

" So much wisdom and common sense, all in little bite-sized pieces. A great reference! "

" especially helpful for professional services companies. we are selling promises and so trust is the most important factor in what we do for our clients. "

" Pretty basic conceptually but does have some good points to remember. Chapters are really short, which makes for a really easy read. "

" Easy read and lots of great ideas. The edition I read was about 10 years old so a few things are dated, but overall this is a great book. "

" a great, fast read. Tons of thoughtful insights on marketing that can be applied to any industry. More than a marketing book, it is just a good business book. This is the second time I've read it and it's great to pick up cues that I missed on the first go round. "

" Stopped on page 92 of 250. "

" Just. . . can't. . . finish. . . it. . . "

" Anyone who sells anything for a living or simply needs inspiration to convey a deep conviction to others needs this book. Excellent! "

" Excellent read for any businesspeople or entrepeneurs looking for new strategies for tackling this new service-based business environment. Beckwith gives countless helpful tips. "

" There are no answers only informed opinions. "

" not bad, useful tips "

" Pretty good book for marketing but I found it a little hard to finish as I kept getting bored with it. "

" Short and sharp and a nice slap in the face. Harry Beckwith isn't afraid to tell you how it is. "

" Excellent review for anyone that has become complacent with their marketing skills and wants a simple but realistic wake up call. "

" This book is very insightful for those who are thinking about branding and work in the service industry. Beckwith's collection of soundbites are more a litany of best practices and he fails to tie them together with one comprehensive idea or principle which would have made this a much stronger read. "

" Great information...I'll keep this one and read it again. It's great for reference. Lots of little "chapters" with nuggets of wisdom for marketers. "

" A few worthwhile pearls. Easy read. "

" I nice collection of things you probably already know. Pretty common sense, but a quick read, so a nice reminder. Not sure I would say a must read... "

" Enjoyed this one. Little snippets of one two punches that are little nuggets of wisdom. Worth a read. "

" This is one of the best business books I've read as it approaches how to sell the a "service-related" business. I will probably re-read this book several times throughuot my life. "

" i recommend this book to all of people who works in marketing area "

" Enjoyed this one. Little snippets of one two punches that are little nuggets of wisdom. Worth a read. "

" I nice collection of things you probably already know. Pretty common sense, but a quick read, so a nice reminder. Not sure I would say a must read... "

" Love this book as it relates to business, this timeless advice is perfect for anyone in a 'service' business field. This takes everything that you thought clients didn't care about and put it into perspective.<br/> "

" Everything in here was rather obvious. But probably a good read if you're new to marketing. "

" A few worthwhile pearls. Easy read. "

" especially helpful for professional services companies. we are selling promises and so trust is the most important factor in what we do for our clients. "

" An easy read chucked full of great info! "

" Concise, easy to follow, and perfect. The perfect volume for marketing a service business. "

" This book has so many good ideas that I don't know where to start. "

" Some very interesting marketing ideas. The author's style is a bit skimmy and sketchy. I would have liked a bit more depth. But, the book's 10 years old, after all. "

" Easy read and lots of great ideas. The edition I read was about 10 years old so a few things are dated, but overall this is a great book. "