Publisher Description
What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business.
This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.
But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn:
- P. T. Barnum's rules for success
- How to create a Super-Brand
- How to convert website visitors into buyers
By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet.
Download and start listening now!
About the Authors
Zig Ziglar (1926–2012) was a motivational speaker, teacher, and trainer who traveled the world over delivering his messages of humor, hope, and encouragement. He wrote over thirty celebrated books on personal growth, leadership, sales, faith, family, and success, including See You at the Top, Zig Ziglar’s Leadership and Success Series, and Developing the Qualities of Success. His books have been translated into over thirty-eight languages. He traveled over five-million miles across the world delivering powerful life-improvement messages, cultivating the energy of change. Recognized by his peers as the quintessential motivational genius of our times, Zig Ziglar’s unique delivery earned him many honors, and today he is still considered one of the most versatile authorities on the science of human potential.
Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world use his professional sales-training materials.
Chris Widener is a successful businessman, author, speaker, and television host. He has authored over 450 articles and numerous books; he has also produced many CDs and DVDs on leadership, motivation, and success. Widener was previously the host of the national interview show Made for Success and cohost of True Performance with Zig Ziglar. As a public speaker, he has presented to organizations such as General Electric, Microsoft, Cisco Systems, and the Harvard School of Business.
Bryan Heathman is the CEO of Made for Success Publishing and the author of Conversion Marketing: Convert Website Visitors into Buyers. Bryan’s Fortune 500 marketing career includes companies with such powerful brands as Microsoft, the Eastman Kodak Company, and Xerox. With hundreds of marketing campaigns to his credit, Bryan’s marketing advice is sought out by authors worldwide.