" Interesting story written by the Baskins-Robbins ice cream heir about how he walked away from his family's money to make his way in the world in an eco-friendly frugal way, only to make millions on his own without even trying. Good practical financial advice regarding how we can be more eco-friendly and he shows sensible ways to cut expenses in everyday life, i.e. moneysaving tips on buying autos, grocery shopping, etc. "
— Diane, 2/13/2014