From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.
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“Sinek narrates with the conviction and passion of a person who firmly believes what he is sharing, qualities that make his ideas all the more engaging for listeners. However, he is not so fixated on his message that he does not adjust his tone and emphasis when recalling different stories and events that reinforce his points. His message, consider the game one is playing and readjust strategies when necessary, is a useful one for individuals and organizations alike.”
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Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books—Start with Why, Leaders Eat Last, and Together Is Better—have been national and international bestsellers. His first TED talk, based on Start with Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com. He has been quoted in the New York Times, Wall Street Journal, Washington Post, Houston Chronicle, and BusinessWeek. His views on business and leadership have allowed him to meet with a with a variety of organizations, including Microsoft, Intel, 3M, the United States military, members of Congress, and multiple government agencies. He teaches graduate classes at Columbia University.