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Download The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk Audiobook

Extended Audio Sample The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk Audiobook, by Al Ries Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,330 ratings) (rate this audio book) Author: Al Ries, Jack Trout Narrator: Al Ries, Jack Trout Publisher: HarperCollins Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2005 ISBN: 9780060859992
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Quotes & Awards

  • “The book is fun to read [and] contains solid information.” 

    Library Journal

  • “An easy read and easy way to slide into a topic perceived as formidable.” 

    Booklist 

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Svetlio Blyahoff | 2/11/2014

    " The same situation like in 22 laws of Branding (other book in my library) Good, but not very easy apply. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lisa | 2/9/2014

    " The one to go by. The Marketing Book for marketers. The Laws still apply. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Peyton | 2/8/2014

    " Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sarah Carter | 2/7/2014

    " Good, straightforward principles of marketing given in a no-nonsense kind of way. Very helpful for an overview of what good marketing should look like. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rick | 1/26/2014

    " Wonderful primer. Recommended. Might have merited a '5' "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 David | 1/22/2014

    " These guys write the best books on marketing. This book collects together the wisdom from their Positioning, Bottom-Up Marketing and Marketing Warfare and distils it in to a collection of laws. It doesn't matter whether you are in the business of making cola, cars or consultancy, the laws of marketing still apply! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jay | 1/19/2014

    " Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ari | 12/30/2013

    " Probably one of my all time favourite marketing books. Should be required reading in 1st year marketing degrees. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Outsource Marketing / | 12/25/2013

    " Another marketing "must-read." I've recommended this book dozens of times. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Belal Khan | 11/25/2013

    " A great introduction of marketing and how to approach such communication. This should be read in conjunction with Laws of Branding. Easy read with clear concepts. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Patrice | 10/20/2013

    " VERY USEFUL WHEN APPLIED "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cherry | 7/22/2013

    " A very good book on marketing "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Steven Howard | 7/18/2013

    " Al Ries and Jack Trout go WAY off base with this book. They should have stuck to a topic they understoond: Positioning. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 6/21/2013

    " Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Scott | 6/19/2013

    " Pretty outdated in its examples, but overall quite helpful and thought provoking. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael Tuggle | 5/20/2013

    " Still Classic "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jenna | 5/8/2013

    " I think this is a great book for someone just starting to take interest in marketing. Otherwise you may find you know most or all of the information shared "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Eliot | 2/20/2013

    " Timeless classic which presents 22 rules for marketing and differentiation. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ben | 12/25/2012

    " Great quick read - good overview of MKT principles. HIghly recommended for anyone in marketing or interested in it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Luis Vera | 12/8/2012

    " Excelente libro. Se va directo a mi top five. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jeff Becker | 11/28/2012

    " Although dated, there are still a lot of good ideas in this book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ed | 8/8/2012

    " Marketing has many pitfalls that most marketers don't think about. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Wendy | 5/17/2012

    " I thought this book was very insightful and, although outdated, gave some good strategies on things that are still relevant. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Opa | 3/7/2012

    " This book confirmed a number of marketing concepts for me. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Staci | 11/18/2011

    " A primer on the art of marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Elena | 6/25/2011

    " A must read book for anyone in the Marketing Business "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jay | 4/10/2011

    " Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marie | 3/30/2011

    " If you are passionate about Marketing and Consumer Behavior, you need to read this book! Its awesome!!!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Serdar | 1/11/2011

    " Great insights on how to build a brand--and how to ruin it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tihomir | 12/10/2010

    " One of the greatest book that ever read. I will recommend it to everybody who wants to understand these laws of marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lukas | 10/18/2010

    " Great read! It's quite old but still every law hits the nail on the head. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marshall | 6/26/2010

    " short and concise. Excellent quick read on the foundations of marketing your product. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Peyton | 3/5/2010

    " Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jon | 2/4/2010

    " If there's any book I wish I had written, it is Ries's 22 Immutable Laws of Marketing, the bible for marketing. I've read it several times. I've listened to the audio while on my treadmill at least as many times. Once you've read Laws, you've got to read Focus — then read it again. And again.
    "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 1/4/2010

    " Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve | 12/28/2009

    " Classic marketing book. Still holds up. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jenna | 12/24/2009

    " I think this is a great book for someone just starting to take interest in marketing. Otherwise you may find you know most or all of the information shared "

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

About the Narrator

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.