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The 22 Immutable Laws of Marketing Audiobook

Extended Audio Sample The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,330 ratings) (rate this audio book) Author: Al Ries, Jack Trout Narrator: Al Ries, Jack Trout Publisher: HarperCollins Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Quotes & Awards

  • “The book is fun to read [and] contains solid information.” 

    Library Journal

  • “An easy read and easy way to slide into a topic perceived as formidable.” 

    Booklist 

Listener Reviews

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Svetlio Blyahoff | 2/11/2014

    " The same situation like in 22 laws of Branding (other book in my library) Good, but not very easy apply. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Lisa | 2/9/2014

    " The one to go by. The Marketing Book for marketers. The Laws still apply. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Review by Peyton | 2/8/2014

    " Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Sarah Carter | 2/7/2014

    " Good, straightforward principles of marketing given in a no-nonsense kind of way. Very helpful for an overview of what good marketing should look like. "

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

About the Narrator

Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and many others.