This marketing classic
has been expanded to include new commentary and a bonus book: The 11
Immutable Laws of Internet Branding.
Smart and accessible, The
22 Immutable Laws of Branding is the definitive text on branding, pairing
anecdotes about some of the best brands in the world, like Rolex, Volvo, and
Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws
of Internet Branding, this book proclaims that the only way to stand out in
today’s marketplace is to build your product or service into a brand—and
provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing
problems today: branding on the Web. The Rieses divulge the controversial and
counterintuitive strategies and secrets that both small and large companies
have used to establish internet brands. The 22 Immutable Laws of Branding
is the essential primer on building a category-dominating, world-class brand. Download and start listening now!