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Download 22 Immutable Laws of Branding Audiobook

Extended Audio Sample 22 Immutable Laws of Branding, by Al Ries Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (457 ratings) (rate this audio book) Author: Al Ries, Laura Ries Narrator: Al Ries, Laura Ries Publisher: HarperCollins Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2005 ISBN: 9780060871017
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Branding.

Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out:

  • Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging
  • How to define your category. . . even if you're not first to market
  • How overbranding equals underwhelming
  • Why good old-fashioned publicity may be the missing link in the brand-building process
  • Why giving your brand the right name is perhaps more important than the brand itself

And perhaps most important of all:

  • How to own a word in the mind of the consumer.

Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. Download and start listening now!

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Quotes & Awards

  • “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether they're entrepreneurs or seasoned veterans.”

    Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

  • “Al Ries's laws of marketing turned my software company into a worldwide brand and the dominant player in a whole new software category. Anyone looking to market their company successfully has to read The 22 Immutable Laws of Branding.”

    Patrick M. Sullivan, CEO, SalesLogix

  • “I could only wish that I'd had access to this book at the start of my career, the insights it provides are indispensable to anyone seeking to build their business into a recognized brand.”

    Philip J. Romano, CEO, Romano Enterprises

  • “This book is like a synthesizer. Using an impressive list of the world's best-known brands, it fine tunes the art of branding to its optimum levels, enabling you to make the right marketing decisions with utmost confidence.”

    Scott Kay, CEO, Scott Kay Inc.

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Muhammad Arrabi | 2/19/2014

    " great book. One of the "5 must read books" on my marketing shelve "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 S Yashveer Singh | 2/16/2014

    " Any body who just wants to understand how brands work, and entrepreneurs who want to build their brands, should read this book. A good insight into the business of brands. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tina Dee | 2/16/2014

    " Everything you do either builds your brand or weakens your brand. Read this book to learn how to manage your brand more effectively. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Bryan | 2/11/2014

    " Great book for anyone who works in marketing, in product or executive management, or for anyone who is curious about why products are named and marketed the way they are. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mark | 2/8/2014

    " As we are starting a new business I found this book to be very valuable to insure we defined our new company in the marketplace. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kendra | 1/18/2014

    " all designers should read this. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Kelli | 1/13/2014

    " Watching Mad Men is far more entertaining "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Greg Gerber | 1/3/2014

    " Listened to this audiobook over 20 times. Best book on branding and positioning around. Some great stories and examples from real companies Al's worked with. Get the audiobook version. Its read by the author and he's the real deal. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 1/2/2014

    " A must-read book on branding for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Pritesh | 12/18/2013

    " good intro to branding in theoretical level ,but some concepts seems to be confusing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Svetlio Blyahoff | 12/17/2013

    " Good book with 22 simple ways to build your brand. I think it is maybe not so close to the real practice things, but gives you an idea of the people's thinkign. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Belal Khan | 12/9/2013

    " A great primer on the basics of branding. If you're new to marketing, or if marketing isn't your vocation, then this is a must read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Naveen | 11/21/2013

    " A great starting point for those wishing to develop a career in branding and brand management. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 mpingo | 8/17/2013

    " excellent book on branding. This is my first book on branding. I have ordered positioning by the same other. This 22 immutable... book will teach you what the heck is branding and major mistakes to avoid. If you are looking for how to brand your business, this is it. I recommend this book. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Malcolm Bastien | 8/10/2013

    " It was ok. Some of the stuff they say is questionable, and of course a lot has changed since the writing of this book. Most importantly I just feel like there has to be a better book to read about branding by now. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Reka Rab | 6/6/2013

    " Reading it for the second time and I had to realise that even after more than 5 years it still makes me think "God they are so right!". It is so easy to follow through and the examples given are spot on. I strongly recommend it :) "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 J. Mark | 5/21/2013

    " Another great resource for branding. These laws are so basic yet so many "great" companies fail to follow them. This is a great read even if you aren't interested in business. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jordan | 1/31/2013

    " Good ideas but I was turned off by the dogma of defining hard and fast "immutable laws" for something so open ended as branding. Still worth reading though. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard Stephenson | 12/26/2012

    " A quick, concise, and useful take on turning the nominal into the phenomenal. Sure, I can't do much with "be the 1st in a new category" so they lost a couple of points there. However, to be fair, this is a high level approach that dips down frequently to give some nitty-gritty take-aways. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Chris Stott | 12/6/2012

    " Having read 22 Immutable Laws of Marketing there was some repitition in this, some interesting examples but read the other book instead. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 J K | 5/11/2012

    " Easy to read, like pulp fiction. Simple, but so true. Branding - back to the basics. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Daisy | 10/31/2011

    " This was a great book about branding. It was a quick read and kept my interest. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Brittany (lemondrop) | 9/14/2011

    " This is a quick read that highlights the important points of branding. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Elena | 6/25/2011

    " A must read book for anyone in the Marketing Business "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jay | 4/10/2011

    " Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marie | 3/30/2011

    " If you are passionate about Marketing and Consumer Behavior, you need to read this book! Its awesome!!!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Serdar | 1/11/2011

    " Great insights on how to build a brand--and how to ruin it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tihomir | 12/10/2010

    " One of the greatest book that ever read. I will recommend it to everybody who wants to understand these laws of marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lukas | 10/18/2010

    " Great read! It's quite old but still every law hits the nail on the head. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marshall | 6/26/2010

    " short and concise. Excellent quick read on the foundations of marketing your product. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Peyton | 3/5/2010

    " Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jon | 2/4/2010

    " If there's any book I wish I had written, it is Ries's 22 Immutable Laws of Marketing, the bible for marketing. I've read it several times. I've listened to the audio while on my treadmill at least as many times. Once you've read Laws, you've got to read Focus — then read it again. And again.
    "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 1/4/2010

    " Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve | 12/28/2009

    " Classic marketing book. Still holds up. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jenna | 12/24/2009

    " I think this is a great book for someone just starting to take interest in marketing. Otherwise you may find you know most or all of the information shared "

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