22 Immutable Laws of Branding (Abridged) Audiobook

" great book. One of the "5 must read books" on my marketing shelve "

" Any body who just wants to understand how brands work, and entrepreneurs who want to build their brands, should read this book. A good insight into the business of brands. "

" Everything you do either builds your brand or weakens your brand. Read this book to learn how to manage your brand more effectively. "

" Great book for anyone who works in marketing, in product or executive management, or for anyone who is curious about why products are named and marketed the way they are. "

" As we are starting a new business I found this book to be very valuable to insure we defined our new company in the marketplace. "

" all designers should read this. "

" Watching Mad Men is far more entertaining "

" Listened to this audiobook over 20 times. Best book on branding and positioning around. Some great stories and examples from real companies Al's worked with. Get the audiobook version. Its read by the author and he's the real deal. "

" A must-read book on branding for the knowledge worker, manager, executive, or entrepreneur. "

" good intro to branding in theoretical level ,but some concepts seems to be confusing. "

" Good book with 22 simple ways to build your brand. I think it is maybe not so close to the real practice things, but gives you an idea of the people's thinkign. "

" A great primer on the basics of branding. If you're new to marketing, or if marketing isn't your vocation, then this is a must read. "

" A great starting point for those wishing to develop a career in branding and brand management. "

" excellent book on branding. This is my first book on branding. I have ordered positioning by the same other. This 22 immutable... book will teach you what the heck is branding and major mistakes to avoid. If you are looking for how to brand your business, this is it. I recommend this book. "

" It was ok. Some of the stuff they say is questionable, and of course a lot has changed since the writing of this book. Most importantly I just feel like there has to be a better book to read about branding by now. "

" Reading it for the second time and I had to realise that even after more than 5 years it still makes me think "God they are so right!". It is so easy to follow through and the examples given are spot on. I strongly recommend it :) "

" Another great resource for branding. These laws are so basic yet so many "great" companies fail to follow them. This is a great read even if you aren't interested in business. "

" Good ideas but I was turned off by the dogma of defining hard and fast "immutable laws" for something so open ended as branding. Still worth reading though. "

" A quick, concise, and useful take on turning the nominal into the phenomenal. Sure, I can't do much with "be the 1st in a new category" so they lost a couple of points there. However, to be fair, this is a high level approach that dips down frequently to give some nitty-gritty take-aways. "

" Having read 22 Immutable Laws of Marketing there was some repitition in this, some interesting examples but read the other book instead. "

" Easy to read, like pulp fiction. Simple, but so true. Branding - back to the basics. "

" This was a great book about branding. It was a quick read and kept my interest. "

" This is a quick read that highlights the important points of branding. "

" A must read book for anyone in the Marketing Business "

" Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". "

" If you are passionate about Marketing and Consumer Behavior, you need to read this book! Its awesome!!!! "

" Great insights on how to build a brand--and how to ruin it. "

" One of the greatest book that ever read. I will recommend it to everybody who wants to understand these laws of marketing. "

" Great read! It's quite old but still every law hits the nail on the head. "

" short and concise. Excellent quick read on the foundations of marketing your product. "

" Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

" Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated. "

" Classic marketing book. Still holds up. "

" I think this is a great book for someone just starting to take interest in marketing. Otherwise you may find you know most or all of the information shared "