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Download Social Media: Best Practices Audiobook

Extended Audio Sample Social Media: Best Practices Audiobook, by Deaver Brown Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Deaver Brown Narrator: Deaver Brown Publisher: Simply Magazine Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2011 ISBN: 9781614960911
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Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations—for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.

This audiobook emphasizes how to empower customers and potential customers to reach out to your organization in a two-way dialogue, much like the old Greek Marketplace, where people talked one-on-one and shared ideas that they were passed along.

Social Media emphasizes best practices, how to listen until it hurts, and how to modify one’s perspective and that of your organization. From social media, for example, publisher Simply Magazine learned to feature audiobooks versus software, lecture length versus longer length (except in fiction), and to emphasize subject matter such as self-development and health that customers want. Simply Magazine also learned to price high enough for value and low enough for impulse buying.

Social Media makes an important point: let the customer lead you by listening closely, daily, and adjusting as you learn more. Best practices include asking “What does the customer want?” Are you providing it? Are you getting out of the way, so the customer can get what they want?

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About the Author

Deaver Brown is an author and entrepreneur. He is a graduate of Harvard Business School, and his books include Crucial Conversations, Presidential Wisdom, George Washington: Farewell Address, and numerous others.