Publisher Description
In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world-and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before-online video, web audio, teleseminars, and more-plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.
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About Gail Z. Martin
Gail Martin is a best-selling author, international speaker, new media marketing expert, and the owner of DreamSpinner Communications, a marketing consulting firm based in Charlotte, North Carolina. Martin is the author of 30 Days to Social Media Success. TheWashingtonPost.com named 30 Days to Social Media Success one of its Top 5 Business books. That title was also chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, featured on LifeHack as one of 20 business books to read in 2016, and covered in a wide variety of media, including Inc., the Wall Street Journal, Worth, and Fox Business News. Martin holds an MBA in marketing.
About Karen Saltus
Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.