If you’re an
entrepreneur, how do you write executive summaries and business plans to get
the money from an investor? If you are an investor, how do you read executive
summaries a business plans to know whether or not to invest?
Less is more in
executive summaries and business plans. As the author points out, angel
investors and venture capitalists routinely state they prefer reading one to
two page executive summaries versus full blown plans. The executive summary can
communicate deliver the core information to get a meeting and a conversation
going. Most investors know that emerging businesses don’t know enough to put
forth a full blown business plan. In fact, the author says, he never sold an
investor or VC based on a business plan. Often he had to create such a plan for
their file. And, he points out, when going back and reviewing the accuracy of
his companies’ predictions, the executive summaries were far nearer the mark
because the format permits more general statements with broader ranges of highs
and lows. So the purpose in this audiobook is to focus your efforts on creating
an outstanding one or two page executive summary, to be followed by a detail
business plan for those investors that require one.
In only 60 minutes
of conversation and instruction, learn the answer to this question from the
author of The Entrepreneur’s Guide, who helped bring American Power
Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1
Billion.
There are 7
sections that outline the basic subjects covered:
Introduction
Executive
Summaries: Where the Rubber Meets the Road
Executive
Summaries: The Key Elements
Exhibits are
Helpful
Presentation
Business Plans
Summary
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