Publisher Description
In business, it’s vital to focus on the customer. Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn:
• Why people really buy
• What people really want
• How to serve your customers better than anyone
• How to get your product to your customer
• How to sell to other people’s customers
• How to harness the power of branding
• The purpose of a business
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About Brian Tracy
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.