Once in Golconda "In this book, John Brooks-who was one of the most elegant of all business writers-perfectly catches the flavor of one of history's best-known financial dramas: the 1929 crash and its aftershocks. It's packed with parallels and parables for the modern reader." -From the Foreword by Richard Lambert Editor-in-Chief, The Financial Times Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed. Praise for Once in Golconda "A fast-moving, sophisticated account.embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing." -Edmund Wilson, writing in the New Yorker "As Mr. Brooks tells this tale of dishonor, desperation, and the fall of the mighty, it takes on overtones of Greek tragedy, a king brought down by pride. Whitney's sordid history has been told before. But in Mr. Brooks's hands, the drama becomes freshly shocking." -Wall Street Journal "It's all there in Once in Golconda-the avarice of an era that favored the rich; and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity." -Saturday Review
Download and start listening now!
“Johnny Heller narrates in an even tone, letting the riveting story unfold in his precise, well-enunciated delivery. His deep tone provides an air of solemnity, and he deftly delivers the names of real-life characters as well as the terminology of the markets. Providing continuity for the author’s fans, Heller also narrates Brooks’ other business books, including The Go-Go Years.”
— AudioFile
“Civilized and superior history superbly written.”
— John Kenneth Galbraith, economist and New York Times bestselling author“As Mr. Brooks tells this tale of dishonor, desperation, and the fall of the mighty, it takes on overtones of Greek tragedy, a king brought down by pride. Whitney’s sordid history has been told before…But in Mr. Brooks’ hands, the drama becomes freshly shocking.”
— Wall Street Journal“A fast-moving, sophisticated account embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the stock exchange, who ended up in Sing Sing.”
— New Yorker“It’s all there in Once in Golconda—the avarice of an era that favored the rich and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity.”
— Saturday Review“In this book, John Brooks—who was one of the most elegant of all business writers—perfectly catches the flavor of one of history’s best-known financial dramas: the 1929 crash and its aftershocks. It’s packed with parallels and parables for the modern reader.”
— Richard Lambert, editor-in-chief of the Financial TimesBe the first to write a review about this audiobook!
John Brooks (1920–1993) was a longtime staff writer for the New Yorker who specialized in financial topics and whose bestselling books exposed excesses in the business world. Among his ten nonfiction books are Once in Golconda: A True Drama of Wall Street, The Go-Go Years, and Business Adventures, which Bill Gates recently named as his (and Warren Buffett’s) favorite business book. Although he is remembered primarily for his writings on financial topics, he also published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.