Extended Audio Sample

Download What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales Audiobook

Extended Audio Sample What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales, by Ram Charan Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (55 ratings) (rate this audio book) Author: Ram Charan Narrator: Dick Hil Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $13.99 Download
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Download learn more )

The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.

More than ever, these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.

Instead of starting with your product or service, start with your customer’s problems. Focus on becoming your customer’s trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer’s values, goals, and problems. This powerful book will teach you:

  • How to gain a deeper knowledge of your customer’s company, including costs, values, and how decisions really get made
  • How to help your customer improve margins and drive revenue growth
  • How to focus on your customer’s customers
  • How to work with other departments in your own company to customize better solutions
  • How to make price much less of an issue

Someday every company will listen more closely to the customer, and every manager will realize that sales is everyone’s business, not just the sales department’s. In the meantime, this eye-opening book will show you how to get started.

Download and start listening now!


Quotes & Awards

  • Charan (Know-How) skillfully and efficiently offers a tutorial on upgrading the productivity of any size company’s sales force…The book serves as a practical guide to competing with aggressive price-cutters in today’s market.”

    Publishers Weekly

  • “Ram Charan’s done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional—from a CEO to a front-line sales person—who is looking to improve sales effectiveness is sure to find this book well worth reading.”

    Francisco D’Souza, president and CEO, Cognizant Technology Solutions Corporation

  • What the Customer Wants You to Know challenges sales forces to revolutionize their methods—and our experience at the Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.”

    Dick Harrington, president and CEO, the Thomson Corporation

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tim | 10/7/2012

    " good reminder that we shouldn't be selling based on cost - we should be selling based on value. By understanding our customer's customer we can start understand the value our products provide "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Lori Grant | 9/20/2012

    " A must-read book on customer services for knowledge workers, managers, executives, and entrepreneurs. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Darcy | 9/18/2012

    " I knew a lot of this already, but some good ideas were presented. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Aaron | 7/25/2012

    " GOod to start, boring to end "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations