Extended Audio Sample

Download American Icon: Alan Mulally and the Fight to Save Ford Motor Company Audiobook

Extended Audio Sample American Icon: Alan Mulally and the Fight to Save Ford Motor Company, by Bryce G. Hoffman Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (183 ratings) (rate this audio book) Author: Bryce G. Hoffman Narrator: Pete Larkin Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $22.99 Add to Cart
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Add to Cart learn more )

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage-ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer-ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best. Download and start listening now!

BK_TANT_002547

Quotes & Awards

  • For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant. Library Journal
  • “A compelling narrative that reads more like a thriller than a business book.”

    New York Times

  • “A standout…brimming with smart observations and fresh insights into Ford’s success.”

    Fortune

  • “A fascinating read for anyone who follows the car industry.”

    Financial Times

  • “A Detroit News journalist’s in-the-room account of the resurrection of America’s most storied car company…With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result.”

    Kirkus Reviews

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Kelly | 2/13/2014

    " Great book for those who follow the auto industry. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Omar | 2/3/2014

    " Amazing book a must read! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Holly | 2/2/2014

    " I liked the first half of this book a lot (because it focused on finding Mulally) and would have given it 4 stars. The second half caused me to give it a 3. It got too bogged down in the details and wasn't quite as interesting to me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by David | 1/24/2014

    " Most well written business story I've read so far. Couldn't put it down. Blow by blow account of how Allen Mulally restructured Ford. Stark contrast with another family held American icon in trouble - HP (Carly Fiorina's book). "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations