Download The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation Audiobook

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation Audiobook, by A. G. Lafley Extended Sample Click for printable size audiobook cover
Author: A. G. Lafley, Ram Charan Narrator: Marc Cashman Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2008 ISBN: 9781415948033
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (116 ratings) (rate this audio book)
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How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.


From the Hardcover edition. Download and start listening now!

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Quotes & Awards

  • Ram Charan is the most influential consultant alive. Fortune magazine
  • Ram has this rare ability to distill meaningful frommeaningless. Jack Welch
  • Among the world’s most sought after CEO advisers. BusinessWeek
  • Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers. Ivan Seidenberg, chairman and CEO of Verizon Communications
  • Ram Charan knows more about corporate America than anyone. Dick Harrington, CEO of The Thomson Corporation
  • Lafley brought a whole lot of creativity and rigor to P&G’s innovation process. Fortune magazine
  • A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come. Chief Executive magazine
  • The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price. U.S. News & World Report
  • A. G. Lafley has made Procter & Gamble great again. The Economist
  • Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation. BusinessWeek

Listener Reviews

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  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sanji | 11/3/2013

    " Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ks | 2/22/2013

    " Ram Charan Classic, interesting in sights "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Amanda | 12/19/2012

    " Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Hisham | 9/13/2012

    " Charam and Lafely are two of the best in Innivation and execution "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Barbara | 7/5/2012

    " I bought this book while in grad school because it was quoted in one of the texts I was assigned. The quote was great, but I found the book not as engaging. I ended up never finishing the book, and while I still own it and could finish it someday, I doubt I will. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Holly | 7/1/2012

    " Enjoyed the stories from Lafley and the telling of the P&G journey. There are some good points and tips to take away for any organization. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Eric | 3/8/2012

    " Great insight into how innovation can be baked into a business. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Peter | 12/31/2011

    " Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 غسان | 7/4/2011

    " A very unique subject that describes innovation from ideas to real products. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Allison | 6/1/2011

    " so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Amanda | 3/11/2011

    " Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Allison | 1/28/2009

    " so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Paul | 1/5/2009

    " Amazing what can be done with a billiondollar R&D budget!
    Dows provide good insight into the best CPG company of all time. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Peter | 9/26/2008

    " Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sanji | 7/1/2008

    " Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach "

About the Author

A. G. Lafley is the chairman and CEO of P&G, which is consistently recognized as one of the most admired companies in the world and a great developer of business leaders. He was named CEO of the year in 2006 by Chief Executive magazine and serves on the boards of GE and Dell. His first opportunity to manage a business came when he was in the Navy and in charge of retail and services businesses for ten thousand Navy and Marine Corps people and their families. After the Navy he went to Harvard Business School, and then joined P&G following graduation. He started as a brand assistant for Joy in 1977 and was appointed CEO in June of 2000.

About the Narrator

Marc Cashman, Earphones Award–winning narrator, was named one of the “Best Voices of the Year” by AudioFile magazine. His voice can be heard on radio, television, film, and video games. He also instructs voice actors through his classes, The Cashman Cache of Voice-Acting Techniques, in Los Angeles.