Traction: How Any Startup Can Achieve Explosive Customer Growth Audiobook, by Gabriel Weinberg Play Audiobook Sample

Download Traction: How Any Startup Can Achieve Explosive Customer Growth Audiobook

Traction: How Any Startup Can Achieve Explosive Customer Growth Audiobook, by Gabriel Weinberg Play Audiobook Sample
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Author: Gabriel Weinberg, Justin Mares Narrator: Gabriel Weinberg Publisher: Recorded Books: Gildan Audio Audio Length: Release Date: November 2015 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781469063751

Publisher Description

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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Quotes

  • “Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.”

    - Seth Godin, author of Linchpin
  • “A common question I get is: ‘How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?’ Traction answers all of these questions and more.”

    - James Altucher, author of Choose Yourself
  • “Anyone—founders, managers, and executives—trying to break through to new customers can use this smart, ambitious book.”

    - Eric Ries, author of The Lean Startup

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About the Author

Gabriele Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn’t track you, receiving more than three billion searches in 2015. He was previously the cofounder and CEO of Opobox, which was acquired for $10 million. He lives in Valley Forge, Pennsylvania, and on Twitter at @yegg.