From the New York Times bestselling author of The 10X Rule and If You're Not First, You're Last comes an in-your-face wake-up call for anyone truly ready for success. We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre. The bestselling author, self-made multimillionaire, radio and TV personality, and owner of the Whatever It Takes Network knows that if you want real success, you have to be obsessed. You have to be hungry and hyper-focused and insatiable, and not listen to naysayers who tell you to tone it down. You also have to know how to harness that obsession so that you can use it to your advantage. Some of his maxims: ·"Criticism is easily avoided by saying nothing, doing nothing, and being nothing." ·"Never fear the haters - fear the weak who listen to them." ·"Most people are dying at 20 and making it official at 80. Most people are living their life with nothing to brag or talk about." If you're looking for someone to coddle you and make excuses for your lack of success, you've come to the wrong book.
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"This book challenges audiences to maximize their potential and to not settle for an average existence by being obsessed about the things that improve ones life, career and finances."
— Vincent (5 out of 5 stars)
“It’s got so much positive energy that it’s impossible to read it without getting energized!”
— Inc. magazine“Spreading his own gospel is a simple task for author-narrator Grant Cardone. For decades, Cardone has been preaching his motivational messages to the faithful through presentations of many kinds, and he makes the transition to audiobooks with no difficulty. He extols the motivational techniques that have worked for him with evangelical fervor. The story of his Horatio Alger-ish rise is definitely interesting.”
— AudioFile“Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too.”
— Frank Tarkenton, Pro Football Hall of Fame quarterback and entrepreneur“Real talk: anybody can be average…but why settle for average when you can be phenomenal? Grant Cardone’s Be Obsessed or Be Average is your guide to unleashing your ‘phenomenal!’"
— Eric Thomas, preacher and motivational speaker" Love it! Got me refocused and taking action. "
— Mindset, 7/13/2017Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created numerous multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. Cardone is the author of The 10 X Rule, If You’re Not First, You’re Last, and Sell or Be Sold.