Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened. This plague of “negotiaphobia” is what Don Hutson and George Lucas are here to remedy.
Hutson and Lucas use the parable of Jay Baxter to convey the value of sharpened negotiation skills. Baxter sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim—he’s giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that not only helps him make more profit but can be applied anywhere, on the job or off. The key to the process is flexibility. No two negotiations are alike—one strategy cannot fit all. The One Minute Negotiator teaches you four viable strategies and shows you how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.
Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’ll never walk away thinking about what you should have asked or what you might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.
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