During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services—despite the economy—and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include:
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"Great read; quick and easy with lots of good practical tips for the sales team. Recommend!"
— April (4 out of 5 stars)
“This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions.”
— Dr. Tony Alessandra, author of The Platinum Rule“Grant Cardone’s new book is a must-[listen] if you want to be first, if you want to be the best!”
— Todd Duncan, author of High Trust SellingThis book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions.
— Dr. Tony Alessandra, author of The Platinum Rule“I love Grant Cardone’s book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says.”
— Warren Greshes, author of The Best Damn Sales Book Ever" Some useful ideas, but it is the diary of the hard-driving, Type-A salesman. "
— B, 5/19/2013" Great advice delivered in patented Cardone fashion. But not as applicable to online businesses/startups as I would like. Probably a lot more useful for traditional salespeople. "
— Lain, 12/23/2012Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created numerous multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. Cardone is the author of The 10 X Rule, If You’re Not First, You’re Last, and Sell or Be Sold.