Publisher Description
Whether you’re an author, a business professional, or you simply want to be better at harnessing the power of the written word, this program can help. The storytelling tools and writing techniques contained here will help you manipulate words on paper to your greatest advantage. You’ll understand the power of using a story, a quote, or some powerful hook to rope in the reader from the very first paragraph. You’ll also learn why it’s important to understand who the reader is, what he or she needs, and how you can best convey your point. Hereafter, you’ll learn some simple rules for effective written communication that will help you to offer succinct, to-the-point, and influential written communication, whether it’s in the form of an email, a blog entry, an addition to a website, a formal letter, an article, a chapter of a book, or an entire book. Professional speaker and author Jeff Davidson offers the personal advice he employed in writing 56 books, 3,600 articles, 260 e-books, and 24 iPhone Apps. Never mind if you weren’t a great writer in high school or college. You can get started with these simple but effective techniques right now.
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About Made for Success
Dianna Booher is an American author and communication expert. She is also the chief executive of Booher Research Institute, a Colleyville, Texas–based company that offers communication consulting, executive coaching, and publishing strategies for Fortune 500 organizations and nonprofit organizations. She is also the founder of Booher Consultants, a communication training firm, that has worked for Fortune 500 organizations and governmental agencies since 1980.
About Jeff Davidson
Jeff Davidson, the Work-Life Balance Expert®, has written over fifty mainstream books, is a preeminent authority on time management, and is an electrifying professional speaker, making nearly eight hundred presentations since 1985 to clients such as Kaiser Permanente, IBM, American Express, Lufthansa, Swissôtel, America Online, RE/Max, USAA, Worthington Steel, and the World Bank. He is the author of Breathing Space and Simpler Living. His 60 Second Series with Adams Media, including the 60 Second Organizer, 60 Second Self-Starter, and 60 Second Innovator, are popular titles in China, Japan, Malaysia, Indonesia, Russia, Turkey, Saudi Arabia, Italy, Poland, Spain, France, and Brazil. Jeff has been widely quoted in the New York Times, USA Today, Washington Post, Los Angeles Times, and Christian Science Monitor. Cited by Sharing Ideas magazine as a “consummate speaker,” Jeff believes that career professionals today in all industries have a responsibility to achieve their own sense of work-life balance, and he supports that quest through his website BreathingSpace.com.