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Extended Audio Sample Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Audiobook, by Patrick Hanlon Click for printable size audiobook cover
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (1 ratings) (rate this audio book) Author: Patrick Hanlon Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2006 ISBN: 9781400172191
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jonathan | 1/13/2009

    " Really though-provoking parallels between religion and the really powerfulbrands in the world. Also applies really well to personal "branding" ie. artists' portfolios & websites. I'm thinking about going through this book again and redoing my website, b.cards, etc. "

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About the Author

Patrick Hanlon has served as a senior executive at the world’s most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.

About the Narrator

Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. He began narrating audiobooks in 1996, winning seven AudioFile Earphones Awards and earning several “Best Voice” awards. He has also worked as a stage actor and as a promo announcer at WPIX-TV in New York City. His dream is to be an opera singer, a role for which he hones his bass-baritone operatic skills in the upstairs shower of his home.