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Download Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Audiobook

Extended Audio Sample Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future, by Patrick Hanlon Click for printable size audiobook cover
3.47 out of 53.47 out of 53.47 out of 53.47 out of 53.47 out of 5 3.47 (0 ratings) (rate this audio book) Author: Patrick Hanlon Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it’s a product, service, city, personality, social cause, or movement.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Jonathan | 1/13/2009

    " Really though-provoking parallels between religion and the really powerfulbrands in the world. Also applies really well to personal "branding" ie. artists' portfolios & websites. I'm thinking about going through this book again and redoing my website, b.cards, etc. "

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About the Author

Patrick Hanlon has served as a senior executive at the world’s most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.