Download Imagine It Forward: Courage, Creativity, and the Power of Change Audiobook

Imagine It Forward: Courage, Creativity, and the Power of Change Audiobook, by Tahl Raz Extended Sample Click for printable size audiobook cover
Author: Tahl Raz, Beth Comstock Narrator: Beth Comstock Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2018 ISBN: 9781984827326
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From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can—in fact, must -- become a “change maker.”
“Ideas are rarely the problem,” writes Comstock.  “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”
Change is messy and fraught with tension, uncertainty and failure. Being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Among the practical takeaways Comstock offers:
•           The power of discovery—bringing the outside into your organization.  It’is about turning the world into a classroom.
•           Find a spark—provocateurs who challenge established ways of thinking can be a powerful catalyst for change.
•           Give yourself permission—every change maker must learn to give herself permission to push outside expectations and boundaries.
Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person’s potential.  Imagine It Forward masterfully points the way. Download and start listening now!


Quotes & Awards

  • This book is full of wisdom about how to thrive in a bureaucracy—and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change. Adam GrantNew York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg
  • Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners — and to vanquish the fear that holds them back from acting on what they see. Susan Cain, Author, Quiet
  • This book is a rare gift... an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won't soon forget. Seth Godin, Author, Linchpin
  • Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of America’s oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstock’s account of her unconventional career at a very conventional corporation, General Electric, is frank, funny and spot on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption and prioritizing the needs and wants of customers and consumers over profit. Joi Ito, Director, MIT Media Lab & Author, Whiplash
  • Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list. Gary Vaynerchuck, Entrepreneur & Author, Crushing It
  • Imagine It Forward offers good examples of teaching bravery not perfection -- in education and work.  Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations. Reshma Saujani, Founder & CEO, Girls Who Code
  • If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it. Simon Sinek, Optimist and New York Times Bestselling Author of Start With Why and Leaders Eat Last
  • Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read. Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog
  • Imagine It Forward is like having a coach on your shelf to help you lead forward.  Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization. Kim Scott, New York Times Bestselling Author, Radical Candor
  • If you want easy and comforting answers about how to lead organizational change, this book isn’t for you. Beth Comstock’s masterpiece will make you squirm. She weaves together her rare experience, brilliance, humility, and commonsense to show how leaders can navigate the inevitable messiness and setbacks—and build organizations that are imaginative, resilient, and sane. Robert Sutton, Stanford Professor and author of bestsellers including Scaling Up Excellence: Getting to More Without Settling for Less (with Huggy Rao) 
  • Beth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it. Sophia Amoruso, New York Times Bestselling Author and Founder, #GIRLBOSS

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About the Author

Tahl Raz is anaward-winning journalist, editor, and bestselling book author with more than eight years of experience as a digital media entrepreneur and executive. He is an expert of digital strategy, branding, voice, audience growth and retention, and digital media management, with an emphasis on creating and delivering high-yield revenue via addictive content, social campaigns, product development, and strategic editorial programming. He has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. He lives in New York City.