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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives Audiobook
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A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world. For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks. The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
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About Melissa Hughes
Melissa Hughes’ career began in radio, where she was a staff announcer, DJ, and voice-over artist. Working in England for many years, she starred in the BBC Radio drama Trouble Brewing, appeared in numerous plays, and created the screams for the character of Lois Lane, as well as other voices in the film Superman.