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Download Fascinate: Your 7 Triggers to Persuasion and Captivation Audiobook

Extended Audio Sample Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (461 ratings) (rate this audio book) Author: Sally Hogshead Narrator: Sally Hogshead Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2010 ISBN: 9780062042453
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Download and start listening now!

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Quotes & Awards

  • “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.”

    Seth Godin, New York Times bestselling author of Linchpin

  • “Can you dissect fascination? Sally Hogshead says yes. Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and practical manner.”

    Tom Peters, New York Times bestselling author of Thriving on Chaos

  • “As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational…Fascinate is a fascinating book.”

    Miami Herald

  • “This slight but practical work packs a big punch.”

    Publishers Weekly

  • Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.”

    Alan Webber, author of Rules of Thumb

  • “Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.”

    Richard Laermer, author of 2011: Trendspotting

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Muneel Zaidi | 2/18/2014

    " Started out strong, but soon lost interest. Geared towards business professionals, and marketers. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Stephen Jungmann | 2/4/2014

    " Categories of fascination by another name are psych marketing triggers. Examples wandered but point was made. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bruce Flanagan | 1/25/2014

    " I really enjoyed the book the concept. Apply Apply "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Steven Francis | 1/22/2014

    " Loved it... Especially the second part of the book "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Heather | 1/14/2014

    " Interesting information on what triggers people to be excited/fascinated by things. I made some notes that I hope will help me with my writing career. I'd have loved to see more detail of how to apply the triggers - there was some but more would have been good for me. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Andrew Milne | 1/8/2014

    " Great Read, was totally surprised at how much I got out of it and how useful the connects were. Totally applied to me. Well worth the time invested. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Steve Gibson | 11/24/2013

    " Great from the very start. This is an excellent book and Sally keeps it flowing very well. Very interesting information and ideas on triggers. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Freya "West" Potempa | 10/27/2013

    " I loved the intro to this book and the examples of great and failing brands. Sometimes I think she pushed the metaphors too far or really had to stretch to make it fit with the seven "triggers" but overall, a unique way to think about branding personally and as a business. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lincoln | 10/22/2013

    " I would give this 3 and 3/4 stars if I could, decent but not amazing, Robert Cialdini is more in depth but still a better book in spite of its length. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Cameron Dansie | 4/30/2013

    " Amazing marketing book, but applicable to personal life. The author is funny, witty, and extremely knowledgeable. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lisa | 4/8/2013

    " A fresh take on tried and true advertising rules. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ryan | 11/13/2012

    " Closer to 3.5 than 4 but I still enjoyed reading it. I think the principles are less applicable to my business situation than I would like (seems to be all about marketing from a big brand name point of view) but still some interesting examples and ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Berrendsci | 8/21/2012

    " Engaging writing with deft and witty footnotes. Interesting things to think about outside the world of marketing..but in education where I do market myself and pitch my agenda on a daily basis. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ty Hutchinson | 8/20/2012

    " Great way to figure out what you got going on for you and how to exploit it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Christian Hatfield | 5/22/2012

    " An interesting look at how to shape your brand. Not sure I buy into all of it, but interesting nonetheless. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Mark Sankey | 5/16/2012

    " Started reading this with the hope of gleaning some insights. Am struggling to read it as it terse and trite. It has a nice cover!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Honoree | 3/22/2012

    " Ms. Hogshead gives a lot for us to think about in Fascinate. She explains why certain products and brands capture our attention (and why most don't). I will refer to this book when plotting the course of my brand and future products. Thanks, Sally! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adrian R | 12/25/2011

    " Thoughful insights on human behavior and understanding oneself. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa | 5/12/2011

    " To be honest I did not read every word of this book, but I did read enough to know I liked it and one day I want to read the words I missed. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Heather | 3/7/2011

    " Interesting information on what triggers people to be excited/fascinated by things. I made some notes that I hope will help me with my writing career. I'd have loved to see more detail of how to apply the triggers - there was some but more would have been good for me. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Mark | 3/7/2011

    " Started reading this with the hope of gleaning some insights. Am struggling to read it as it terse and trite. It has a nice cover!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bruce | 3/5/2011

    " I really enjoyed the book the concept. Apply Apply "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa | 3/3/2011

    " To be honest I did not read every word of this book, but I did read enough to know I liked it and one day I want to read the words I missed. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Steve | 2/28/2011

    " Categories of fascination by another name are psych marketing triggers. Examples wandered but point was made. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ryan | 1/7/2011

    " Closer to 3.5 than 4 but I still enjoyed reading it. I think the principles are less applicable to my business situation than I would like (seems to be all about marketing from a big brand name point of view) but still some interesting examples and ideas. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Steve | 12/30/2010

    " Great from the very start. This is an excellent book and Sally keeps it flowing very well. Very interesting information and ideas on triggers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike | 11/30/2010

    " Interesting to read a business related book written by a woman, most of the ones I've read have been written by men. I liked her perspective and writing style. "

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