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Download Fascinate: Your 7 Triggers to Persuasion and Captivation Audiobook

Extended Audio Sample Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (461 ratings) (rate this audio book) Author: Sally Hogshead Narrator: Sally Hogshead Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination, the most powerful way to influence decision making, is more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology, and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers to emerge with deeply rooted patterns for why and how we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City, how Olympic athletes are subject to obsessions similar to those of fetishists, how a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble, and why a billion-dollar “Just Say No” program actually increased drug use among teens by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This audiobook will show you.

Download and start listening now!


Quotes & Awards

  • “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.”

    Seth Godin, New York Times bestselling author of Linchpin

  • “Can you dissect fascination? Sally Hogshead says yes. Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and practical manner.”

    Tom Peters, New York Times bestselling author of Thriving on Chaos

  • “As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational…Fascinate is a fascinating book.”

    Miami Herald

  • “This slight but practical work packs a big punch.”

    Publishers Weekly

  • Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.”

    Alan Webber, author of Rules of Thumb

  • “Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.”

    Richard Laermer, author of 2011: Trendspotting

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Muneel Zaidi | 2/18/2014

    " Started out strong, but soon lost interest. Geared towards business professionals, and marketers. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Stephen Jungmann | 2/4/2014

    " Categories of fascination by another name are psych marketing triggers. Examples wandered but point was made. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bruce Flanagan | 1/25/2014

    " I really enjoyed the book the concept. Apply Apply "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Steven Francis | 1/22/2014

    " Loved it... Especially the second part of the book "

  • > Show All
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