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Download Fascinate: Your 7 Triggers to Persuasion and Captivation Audiobook

Extended Audio Sample Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (461 ratings) (rate this audio book) Author: Sally Hogshead Narrator: Sally Hogshead Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Download and start listening now!

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Quotes & Awards

  • “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.”

    Seth Godin, New York Times bestselling author of Linchpin

  • “Can you dissect fascination? Sally Hogshead says yes. Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and practical manner.”

    Tom Peters, New York Times bestselling author of Thriving on Chaos

  • “As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational…Fascinate is a fascinating book.”

    Miami Herald

  • “This slight but practical work packs a big punch.”

    Publishers Weekly

  • Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.”

    Alan Webber, author of Rules of Thumb

  • “Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.”

    Richard Laermer, author of 2011: Trendspotting

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Muneel Zaidi | 2/18/2014

    " Started out strong, but soon lost interest. Geared towards business professionals, and marketers. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Stephen Jungmann | 2/4/2014

    " Categories of fascination by another name are psych marketing triggers. Examples wandered but point was made. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bruce Flanagan | 1/25/2014

    " I really enjoyed the book the concept. Apply Apply "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Steven Francis | 1/22/2014

    " Loved it... Especially the second part of the book "

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