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Download How the World Sees You: Discover Your Highest Value Through the Science of Fascination Audiobook

Extended Audio Sample How the World Sees You: Discover Your Highest Value Through the Science of Fascination Audiobook, by Sally Hogshead Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Sally Hogshead Narrator: Sally Hogshead, Erik Bergmann Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2014 ISBN: 9780062332066
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In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding “personality brands”—how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.

In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.

Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, “different” beats “good” every time.

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Quotes & Awards

  • “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.”

    Seth Godin, New York Times bestselling author, on Fascinate

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About the Author

Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. The press has described her as “intrepid” and an “advertising mastermind,” while the reality television show Making It Big named her Advertising’s Icon.

About the Narrator

Erik Bergmann is the narrator of the Area 51 and Justice League audiobook series, as well as the voice of Fred on the companion audiobook for the Warner Bros. feature film Scooby Doo 2: Monsters Unleashed. He has also dabbled in television, making appearances on Saturday Night Live and doing voice-over work for Random! Cartoons.