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Download Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Audiobook

Extended Audio Sample Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Audiobook, by Sally Hogshead Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Sally Hogshead Narrator: Sally Hogshead Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2016 ISBN: 9780062445605
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway choices such as

  • which brand of frozen peas you pick in the case;
  • which city, neighborhood, and house you choose;
  • which profession and company you join;
  • where you go on vacation; and
  • which book you buy off the shelf.

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Download and start listening now!

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Quotes & Awards

  • “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.”

    Seth Godin, New York Times bestselling author

  • “Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.”

    Tom Peters, author of In Search of Excellence

  • Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.”

    Alan Webber, author of Rules of Thumb

  • “Packs a big punch.”

    Publishers Weekly

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About the Author

Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. The press has described her as “intrepid” and an “advertising mastermind,” while the reality television show Making It Big named her Advertising’s Icon.