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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Audiobook
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(3.05) - 320 listener ratings
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Publisher Description
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audio book you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps: • First, learn the basics necessary to get customers to know, like, and trust you more. • Next, master the essential Duct Tape System components to get your customers to contact and refer you more. • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it. This audio book provides proven, yet elegantly simple tools to help you grow your small business.
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"very interesting and systematic (as to be expected from an emyth guy) approach to marketing. Am reading in conjunction with guerrilla marketing and will be interested in how the two contrast. Definitely interested in purchasing this book to keep and reading Jantsch's next book."
— Justus (5 out of 5 stars)
Quotes
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“This book is just like its namesake—Duct Tape—it’s good, incredibly smart, amazingly practical, and immensely sticky stuff. You can begin to put it to use immediately.”
— Michael Gerber, author of The E-Myth Revisited -
“Clever marketing ideas galore and lots of contrarian thinking.”
— Forbes magazine
Duct Tape Marketing Revised and Updated Listener Reviews
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" Good, pretty basic stuff, from what sounds like, a really great guy. "
— T, 11/19/2013 -
" I thought that this book was pretty good. It didn't contain a lot of inspirational motivational "you can do it" content. It clearly outlined concrete step-by-step strategies for marketing your small business. I know that I will be referring to it over and over again. "
— Diana, 11/9/2013 -
" Anyone in business could learn something from this book that helps them to market their comapny "
— Bruce, 11/3/2013 -
" This book is truly an entrepreneur's Bible. Definitely recommend. "
— Joe, 9/9/2013 -
" Pretty good "back to basics" book. Got some simple ideas that are effective. Some of the information is highly simple, such as the section on websites. Overall a good, easy read worth the time. "
— Kyle, 8/28/2013 -
" Good book, I listened to this on audio, but would definitely recommend a paper/eBook version instead. "
— Brandon, 8/5/2013 -
" It was great for someone new to small business marketing. It had a lot of good ideas that I may or may not end up using. It took me a long time to get through but that was mostly my fault. I highlighted a bunch of the best points, though, so that will help me use the info! "
— Ruth, 6/14/2013 -
" Great book for small businesses and start-ups to get a handle on the overwhelming task of getting the word out on their new products and services. The book has a wonderful & practical approach to marketing and it is an easy read. "
— Guidetothesoul, 3/11/2013 -
" Great book for me as I start out with my own business. Gives me a great (and practical) framework on how to approach my business and how to market it. "
— Zach, 12/18/2012 -
" Best overall marketing book out there, and a must read for small business. This book builds the foundation for anything else you might read on this topic, and John is a never ending source of other information as well through his blog posts, tweets, and posts on Google Plus "
— Fred, 12/15/2012 -
" Great book for a small business that needs to learn some practical things to do in marketing. Seems to be rooted in core marketing concepts taught at most B schools, but applied fro someone with a limited budget. "
— Jim, 10/23/2012 -
" This book really forces you to get specific about your target audience. It really make the point that only need 20 solid clients will take you a long way. It also has some surprisingly good Search Engine Optimisation advice for non technical and technical alike. "
— Gera, 10/12/2012 -
" A should-read book on marketing planning for the knowledge worker, manager, executive, or entrepreneur. "
— Lori, 1/27/2012
About John Jantsch
John Jantsch is a marketing consultant, speaker, and the founder of the Duct Tape Marketing Consultant Network. He is the author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine. He lives in Kansas City, Missouri.