Play Audiobook Sample
The Referral Engine: Teaching Your Business to Market Itself Audiobook
Play Audiobook Sample
(3.08) - 254 listener ratings
Quick Stats About this Audiobook
Total Audiobook Chapters:
Longest Chapter Length:
Shortest Chapter Length:
Average Chapter Length:
Audiobooks by this Author:
Publisher Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include: — Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening. — The sales team is the most important part of your marketing team. Salespeople are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. — Educate your customers. Referrals are helpful only if they’re given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget.
Download and start listening now!
"I knew referrals were important to my business, but this book really helped to emphasize this. Some tips he provides are really for product based businesses. But as a service business owner I found some good advice and realized that I was already doing many of the things he suggests."
— Gail (5 out of 5 stars)
The Referral Engine Listener Reviews
-
" Not my favorite...it just kept repeating itself. Still, it had valuable nuggets hidden it it. Looking forward to the next company book club pic! "
— Jill, 1/9/2014 -
" A completely unrealistic fluff piece about making an idiot out of yourself to drum up unrealistic word of mouth business. "
— John, 11/16/2013 -
" Very good book, with lots of ideas and presented in lists format so it is easy to take stuff away. Highly recommend "
— Eliot, 11/8/2013 -
" Just like Duct Tape Marketing, this was filled with really practical, clear ideas. A lot of marketing books I've read are filled with generalizations and fuzzy explanations. This had very well explained action plans. Highly recommend. "
— Marcus, 10/5/2013 -
" Jantsch presents some practical ideas and examples of businesses who have managed to use word of mouth marketing to their advantage. However, the book is plagued with disorganized ideas and repetition that makes it a daunting read just to get through it. "
— Kariem, 9/23/2013 -
" Talks about marketing today online and how it has changed. It talks about stuff I noticed but never realized was part of the new style of marketing. "
— Karen, 9/3/2013 -
" excellent Book when it comes to plan your marketing. Full of ideas you can use "
— Andy, 8/14/2013 -
" Great easy to act upon advice for growing a business. "
— Dennis, 7/4/2013 -
" I suppose if you are new to business and/marketing and lack common sense and/or social skills, this might be new information. So as an introductory text it is helpful, but regular business people or people who read widely in this genre will not find anything new here. "
— Rebecca, 6/10/2013 -
" Quotable. Some new ideas, but mostly just GOOD ideas. Got me inspired to put a little of my marketing magic to work on my own business. "
— Sarah, 10/8/2012 -
" Brilliant book, make sure you have your notepad handy! "
— Regan, 7/26/2012 -
" One of the most inspiring business and marketing books I've read. My copy is completely full of notes and dog-eared pages. "
— Travis, 4/13/2012 -
" Although it contain a few major spelling and repetitive sentence discrepancies, it was still a five star read due to its outstanding educational value. "
— Ryan, 10/6/2011 -
" Great advice in this book! I will be posting a review on my blog soon... I would recommend it for anyone in small business marketing, for sure. "
— Ruth, 7/20/2011 -
" Although it contain a few major spelling and repetitive sentence discrepancies, it was still a five star read due to its outstanding educational value. "
— Ryan, 5/16/2011 -
" If you have to read one book on the topic you should go for: Word of Mouth Marketing by Andy Sernovitz. <br/> <br/>The added value of the book is that it indacates a lot of ressources for tactical application and this makes it already worth the money. "
— Guilherme, 3/25/2011 -
" Brilliant book, make sure you have your notepad handy! "
— Regan, 2/14/2011 -
" Great easy to act upon advice for growing a business. "
— Dennis, 1/13/2011 -
" One of the most inspiring business and marketing books I've read. My copy is completely full of notes and dog-eared pages. "
— Travis, 8/9/2010
About John Jantsch
John Jantsch is a marketing consultant, speaker, and the founder of the Duct Tape Marketing Consultant Network. He is the author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine. He lives in Kansas City, Missouri.