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Download The Referral Engine: Teaching Your Business to Market Itself Audiobook

Extended Audio Sample The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (234 ratings) (rate this audio book) Author: John Jantsch Narrator: John Jantsch Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Related: Your Coach in a Box Release Date:
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends—it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:

- Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.

- The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

- Educate your customers. Referrals are helpful only if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"—the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jill M. | 1/9/2014

    " Not my favorite...it just kept repeating itself. Still, it had valuable nuggets hidden it it. Looking forward to the next company book club pic! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by John Yelverton | 11/16/2013

    " A completely unrealistic fluff piece about making an idiot out of yourself to drum up unrealistic word of mouth business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Eliot | 11/8/2013

    " Very good book, with lots of ideas and presented in lists format so it is easy to take stuff away. Highly recommend "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Marcus | 10/5/2013

    " Just like Duct Tape Marketing, this was filled with really practical, clear ideas. A lot of marketing books I've read are filled with generalizations and fuzzy explanations. This had very well explained action plans. Highly recommend. "

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