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Download The Commitment Engine: Making Work Worth It Audiobook

Extended Audio Sample The Commitment Engine: Making Work Worth It Audiobook, by John Jantsch Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: John Jantsch Narrator: John Jantsch Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2012 ISBN: 9781469085678
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Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market?

Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?

How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates?

By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.

Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.

As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.
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Quotes & Awards

  • The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board! Steven Pressfield, author of The War of Art and Turning Pro
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About the Author

John Jantsch is a marketing consultant, speaker, and the founder of the Duct Tape Marketing Consultant Network. He is the author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine. He lives in Kansas City, Missouri.