Onward: How Starbucks Fought for Its Life Without Losing Its Soul Audiobook

" Outstanding book on business comebacks! "

" I'm not a big nonfiction reader, but Howard Schultz is a great writer, and he obviously has a great deal of passion for his company. He was able to make business fun and entertaining, and the book is stuffed with information about the company. Anybody who works in business or is studying business should read this book. Very enlightening. "

" I actually quit reading this about halfway through. The story was interesting, but way too many details, it just kept going on and on with more (in my opinion) mundane details. I was looking for more out of this book, was just to bored to continue with it. From a high level it is an interesting story. "

" Writing was a bit over-the-top. Didn't feel I gained any real insights into the ceo or the company. Everything was "There was a huge hurdle and the world was depending on us but yes, we did it! I always knew we could!" Decent book, but not great. "

" As someone who worked (quite intensely) in the machinery of a fast-food coffee retailer, this book is riveting for me. While my brief foray into store management was for Dunkin, not Starbucks, a lot of this hits home. (Particularly since Dunkin's perspective on the coffee business is quite different.) The narrative on leadership is idealistic, but striking. "

" I like this book more the insight into rebuilding a business than for the writing itself, which is so-so. "

" This book was great from an employee's point of view. It really helped me to realiZe what a great company I work for. "

" There was too much "I" in this book. I just couldn't get through the entire thing .... "

" Just okay - 2.5 stars. "

" Great book, through the authors words you could feel the soul of an entrepreneur. An honest account of a entrepreneur trying to revive his company who had lost his way. His passion behind his words may drive you to buy a cup of star bucks the moment you finish the book :) "

" skimmed it "

" His first autobiography is much better. "

" An interesting read about how Starbucks grew from just one coffee shop in Seattle to the massive chain that we all know today. While the message about retaining the soul of the business is clear the book became a little boring as I read through and hence found it difficult to finish. "

" Great behind the scene of revitalizing a brand "

" simply riveting and deeper.. "

" It is very cool to hear the reasoning behind someone's passion!!! "

" He has a passion for his craft and it clearly shows in his writing. Unfortunately, it doesn't come through in his coffee. "

" Worth the read to see how Schultz turned Starbucks around. There is so much more to coffee than you think! "

" I loved this book on Leadership! Lots of very practical examples of how to stick to your core value base even though outside pressures are immense! "

" excellent account of the Starbucks turnaround and how Schultz came back as CEO and learn to remake the company. There is no 1 strategy or silver bullet, just laser sharp focus on execution and focus on customers and 'partners'. "

" As both a customer of Starbucks and someone interested in the business world, I found this to be a fascinating read. There were some sections of 'businessese' that were a bit dense to read and difficult to understand, but Howard's passion for his company and his people rings true on every page. "

" By page 6 the "Why" of Starbucks was boldly stated and for the rest of the book Howard Schultz and his co-writer Joanne Gordon when about showing how he did it. Fascinating read and a few pearls for any entrepreneur or business leader. "

" A business book about how Howard Schultz returned to the post of CEo at Starbucks, and honed the company's focus. "

" Great read. Interesting stories about coffee and Starbucks. "

" I love Starbucks, I can't deny it. "

" Just Blech... I can't stand their burnt charred excuse for coffee, and now I can't stand their "mightier-than-thou" ceo (note little letters, cause thats how they roll @ sb.... stupid). "

" A bit of a sales job. But a good read if you're running a business "

" Good business book and makes me want to go to Starbucks right now "

" A great view of not only Starbucks during its hard time; but, how a CEO struggled and ultimately succeeded in his quest to right the wrongs in his company. Great read and good insight. "

" While Schultz's writing style is very approachable for the non-businessminded, I couldn't stay quite interested or relate enough to the topic to see it through to the end. Folks in the business world could probably get a lot out of it. "

" Fascinating account of the transformation of America's largest coffee business. "

" I was looking forward to this book by the CEO of Starbucks b/c I was interested in the history of this coffee institution. However, the prose is in an appallingly self-congratulatory tone. Truely gagworthy. "