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Download Onward: How Starbucks Fought for Its Life Without Losing Its Soul Audiobook

Extended Audio Sample Onward: How Starbucks Fought for Its Life Without Losing Its Soul Audiobook, by Howard Schultz Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,212 ratings) (rate this audio book) Author: Howard Schultz Narrator: Stephen Bowlby Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2011 ISBN: 9781611744927
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The CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback. He shares the story of the company's ongoing transformation during turbulent economic times. His central leadership philosophy: it's not just about Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kira Lynn | 2/17/2014

    " I'm not a big nonfiction reader, but Howard Schultz is a great writer, and he obviously has a great deal of passion for his company. He was able to make business fun and entertaining, and the book is stuffed with information about the company. Anybody who works in business or is studying business should read this book. Very enlightening. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Maryann | 2/15/2014

    " I actually quit reading this about halfway through. The story was interesting, but way too many details, it just kept going on and on with more (in my opinion) mundane details. I was looking for more out of this book, was just to bored to continue with it. From a high level it is an interesting story. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Dena | 1/23/2014

    " Writing was a bit over-the-top. Didn't feel I gained any real insights into the ceo or the company. Everything was "There was a huge hurdle and the world was depending on us but yes, we did it! I always knew we could!" Decent book, but not great. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Helene Dick | 1/7/2014

    " As someone who worked (quite intensely) in the machinery of a fast-food coffee retailer, this book is riveting for me. While my brief foray into store management was for Dunkin, not Starbucks, a lot of this hits home. (Particularly since Dunkin's perspective on the coffee business is quite different.) The narrative on leadership is idealistic, but striking. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 1/1/2014

    " I like this book more the insight into rebuilding a business than for the writing itself, which is so-so. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Shar Grant | 12/29/2013

    " Howard Schultz holds nothing back in his tail of Starbucks Coffee Company's transformation. He is, at times, so vulnerable, I felt as if I was eavesdropping in his brain. He unfolds the story of Starbucks with humility and honesty, careful to give credit and commend where it is due. How Starbucks operates within its core values is a model for other businesses to follow. The amount of service shown to the communities and to the partners is what sustainability champions. Starbucks ultimately shows how innovation can never be shelved and failure can always lead to greatness. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Mary | 12/19/2013

    " There was too much "I" in this book. I just couldn't get through the entire thing .... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ryeker | 12/19/2013

    " This book was great from an employee's point of view. It really helped me to realiZe what a great company I work for. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kristen | 12/9/2013

    " Just okay - 2.5 stars. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dennis | 12/8/2013

    " Great book, through the authors words you could feel the soul of an entrepreneur. An honest account of a entrepreneur trying to revive his company who had lost his way. His passion behind his words may drive you to buy a cup of star bucks the moment you finish the book :) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marc | 12/7/2013

    " His first autobiography is much better. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Ruth Glen | 12/7/2013

    " skimmed it "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Derek Tate | 12/1/2013

    " An interesting read about how Starbucks grew from just one coffee shop in Seattle to the massive chain that we all know today. While the message about retaining the soul of the business is clear the book became a little boring as I read through and hence found it difficult to finish. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lee Konecke | 10/30/2013

    " Great behind the scene of revitalizing a brand "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Herman | 5/24/2013

    " simply riveting and deeper.. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jean Mc | 1/1/2013

    " It is very cool to hear the reasoning behind someone's passion!!! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kenny | 12/13/2012

    " He has a passion for his craft and it clearly shows in his writing. Unfortunately, it doesn't come through in his coffee. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Heather Yavaliollah | 4/25/2012

    " Worth the read to see how Schultz turned Starbucks around. There is so much more to coffee than you think! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Philip Allen | 4/25/2012

    " I loved this book on Leadership! Lots of very practical examples of how to stick to your core value base even though outside pressures are immense! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tony | 12/31/2011

    " excellent account of the Starbucks turnaround and how Schultz came back as CEO and learn to remake the company. There is no 1 strategy or silver bullet, just laser sharp focus on execution and focus on customers and 'partners'. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Stephanie | 9/8/2011

    " As both a customer of Starbucks and someone interested in the business world, I found this to be a fascinating read. There were some sections of 'businessese' that were a bit dense to read and difficult to understand, but Howard's passion for his company and his people rings true on every page. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Bryce Adamson | 6/10/2011

    " By page 6 the "Why" of Starbucks was boldly stated and for the rest of the book Howard Schultz and his co-writer Joanne Gordon when about showing how he did it. Fascinating read and a few pearls for any entrepreneur or business leader. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pam | 5/20/2011

    " A business book about how Howard Schultz returned to the post of CEo at Starbucks, and honed the company's focus. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ian | 5/19/2011

    " Great read. Interesting stories about coffee and Starbucks. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Halle | 5/15/2011

    " I love Starbucks, I can't deny it. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Hardeep | 5/13/2011

    " Just Blech... I can't stand their burnt charred excuse for coffee, and now I can't stand their "mightier-than-thou" ceo (note little letters, cause thats how they roll @ sb.... stupid). "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Richard | 5/10/2011

    " A bit of a sales job. But a good read if you're running a business
    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Garrett | 5/4/2011

    " Good business book and makes me want to go to Starbucks right now "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Taylor | 5/3/2011

    " A great view of not only Starbucks during its hard time; but, how a CEO struggled and ultimately succeeded in his quest to right the wrongs in his company. Great read and good insight. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sarah | 4/25/2011

    " While Schultz's writing style is very approachable for the non-businessminded, I couldn't stay quite interested or relate enough to the topic to see it through to the end. Folks in the business world could probably get a lot out of it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alexandra | 4/18/2011

    " Fascinating account of the transformation of America's largest coffee business. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Anne | 4/17/2011

    " I was looking forward to this book by the CEO of Starbucks b/c I was interested in the history of this coffee institution. However, the prose is in an appallingly self-congratulatory tone. Truely gagworthy. "

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About the Author
Author Howard Schultz

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestsellers Onward: How Starbucks Fought for Its Life without Losing Its Soul and Pour Your Heart Into It.

About the Narrator

Stephen Bowlby has worked as a professional voice actor for more than forty years. His experience spans animation, character work, commercials, and narration. He has read numerous audiobooks throughout his career, including titles by Harold Robbins, Stuart M. Kaminsky, John Sculley, and Starbucks CEO Howard Schultz.