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Download Onward: How Starbucks Fought for Its Life Without Losing Its Soul Audiobook

Extended Audio Sample Onward: How Starbucks Fought for Its Life Without Losing Its Soul, by Howard Schultz Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,212 ratings) (rate this audio book) Author: Howard Schultz Narrator: Stephen Bowlby Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Kira Lynn | 2/17/2014

    " I'm not a big nonfiction reader, but Howard Schultz is a great writer, and he obviously has a great deal of passion for his company. He was able to make business fun and entertaining, and the book is stuffed with information about the company. Anybody who works in business or is studying business should read this book. Very enlightening. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Maryann | 2/15/2014

    " I actually quit reading this about halfway through. The story was interesting, but way too many details, it just kept going on and on with more (in my opinion) mundane details. I was looking for more out of this book, was just to bored to continue with it. From a high level it is an interesting story. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Dena | 1/23/2014

    " Writing was a bit over-the-top. Didn't feel I gained any real insights into the ceo or the company. Everything was "There was a huge hurdle and the world was depending on us but yes, we did it! I always knew we could!" Decent book, but not great. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Helene Dick | 1/7/2014

    " As someone who worked (quite intensely) in the machinery of a fast-food coffee retailer, this book is riveting for me. While my brief foray into store management was for Dunkin, not Starbucks, a lot of this hits home. (Particularly since Dunkin's perspective on the coffee business is quite different.) The narrative on leadership is idealistic, but striking. "

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