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Download Words That Work: It's Not What You Say, It's What People Hear Audiobook

Extended Audio Sample Words That Work: Its Not What You Say, Its What People Hear Audiobook, by Frank I. Luntz Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Frank I. Luntz Narrator: Frank I. Luntz, L. J. Ganser Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2007 ISBN: 9781401385026
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In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. He examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: he has used his knowledge of words to help more than two dozen fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

Download and start listening now!

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About the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients in the US and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC and CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox and lives in Alexandria, Virginia.

About the Narrator

L. J. Ganser is the winner of three AudioFile Earphones Awards and the 2005 Audie Award for Best Nonfiction Narration for his work in The Island at the Center of the World. He has appeared onstage in New York and in regional productions, has several episodes of Law & Order in his list of credits, and has recorded over two hundred audiobooks. Before becoming an actor, he was a ship’s cook in Maine, a roofer, a painter, and a swim team coach.