Download Words That Work: It's Not What You Say, It's What People Hear Audiobook

Words That Work: Its Not What You Say, Its What People Hear Audiobook, by Frank I. Luntz Extended Sample Click for printable size audiobook cover
Author: Frank I. Luntz Narrator: Frank I. Luntz Publisher: Hachette Book Group Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2007 ISBN: 9781401385026
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you. Download and start listening now!

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About the Author

L. J. Ganser is the winner of the prestigious Audie Award for Best Nonfiction Narration for his work in The Island at the Center of the World. He has recorded over 450 titles, ranging from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high-school basketball stories.