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Extended Audio Sample Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, by Frank I. Luntz Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (88 ratings) (rate this audio book) Author: Frank I. Luntz Narrator: Frank I. Luntz, L. J. Ganser Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories—in their own words—and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.

Dr. Luntz offers more than seventy new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level.

Do you have what it takes? Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.

THE DEFINITION OF WINNING

  • The ability to grasp the human dimension of every situation
  • The ability to know what questions to ask and when to ask them
  • The ability to see the challenge and the solution from every angle
  • The ability to communicate their vision passionately and persuasively
  • The ability to connect with others and create an enduring chemistry
  • and ten other universal attributes of winners.
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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Amanda Anthony | 7/17/2013

    " Great book for anyone passionate about sales and getting inspired by successful people. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Anna Sirmeyer | 4/18/2013

    " Excellent!! Frank is just as captivating to read as he is in person! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Sheila | 3/23/2013

    " At first I thought it was going to be all about winning at business. Wrong! It's all about winning in life. Thanks Dr. Luntz. May we all live a principled life. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Barbara Lovejoy | 11/6/2012

    " I have heard Frank Luntz numerous times on TV and was impressed with him so was anxious to read one of his books. I finally decided on this one. I really liked it. "

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