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Extended Audio Sample Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work Audiobook, by Timothy Keiningham Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Timothy Keiningham, Lerzan Aksoy, Luke Williams Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2010 ISBN: 9781596595415
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Think you know what it takes to be successful and happy? Think again!

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

In Why Loyalty Matters, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society.

You will learn:

  • How to leverage 10 relationship building blocks to shape your interactions at home and work
  • How organizations can gauge and strengthen employees' loyalty--and why they should
  • How to boost your company's profits by finding and developing loyal customers
  • How to achieve career fulfillment through loyalty to your job and coworkers
  • How to develop more loyalty in your friendships, family, and community



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About the Author

Timothy Keiningham is one of the world’s most highly acclaimed loyalty experts. He is chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Loyalty Myths, a book he coauthored with Lerzan Aksoy, was ranked as the number four best business book of 2006 by the Globe and Mail, one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing. He has won a number of awards for his research, including the Marketing Science Institute/H. Paul Root Award from the Journal of Marketing and an Outstanding Paper Award from Managing Service Quality. Keiningham currently lives in the New York metropolitan area.

About the Narrator

Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.