Publisher Description
Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker. In Why Loyalty Matters, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society. You will learn: • How to leverage 10 relationship building blocks to shape your interactions at home and work • How organizations can gauge and strengthen employees' loyalty--and why they should • How to boost your company's profits by finding and developing loyal customers • How to achieve career fulfillment through loyalty to your job and coworkers • How to develop more loyalty in your friendships, family, and community
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About the Authors
Timothy Keiningham is one of the world’s most highly acclaimed loyalty experts. He is chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Loyalty Myths, a book he coauthored with Lerzan Aksoy, was ranked as the number four best business book of 2006 by the Globe and Mail, one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing. He has won a number of awards for his research, including the Marketing Science Institute/H. Paul Root Award from the Journal of Marketing and an Outstanding Paper Award from Managing Service Quality. Keiningham currently lives in the New York metropolitan area.
Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myths, Customer Lifetime Value, and Profit Maximization Through Customer Relationship Marketing.
Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.
About Walter Dixon
Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.