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Lerzan Aksoy Audio Books

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myths, Customer Lifetime Value, and Profit Maximization Through Customer Relationship Marketing.

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The Wallet Allocation Rule: Winning the Battle for Share Audiobook, by Lerzan Aksoy
Extended Sample The Wallet Allocation Rule by Lerzan Aksoy
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work Audiobook, by Timothy Keiningham
Extended Sample Why Loyalty Matters by Timothy Keiningham
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