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Download When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market Audiobook

Extended Audio Sample When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market Audiobook, by John Yokoyama Click for printable size audiobook cover
3.58 out of 53.58 out of 53.58 out of 53.58 out of 53.58 out of 5 3.58 (19 ratings) (rate this audio book) Author: John Yokoyama, Joseph A. Michelli Narrator: Michael Prichard Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2004 ISBN: 9781415916131
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The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. 

When Fish Fly offers Yokoyama's cohesive strategy for achieving world-famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

"You can energize your employees and delight your customers by modeling your business on the . . . ideas from [this fish market]."—Ken Blanchard Download and start listening now!

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Quotes & Awards

  • “You can energize your employees and delight your customers by modeling your business on the fabulous ideas that come from the World Famous Pike Place Fish Market.”

    Ken Blanchard, coauthor of the New York Times bestseller The One Minute Manager

  • “Yokoyama and Michelli share lessons and concepts that apply to a wide variety of business ventures. They offer advice for instilling passion in employees, thinking outside the profit box, and striving to reach out to the community and customers, solving problems effectively and with a view to improvement and realizing as goals are achieved that ‘the process never ends. The game is simply played at a higher level with time.’ Well-placed quotes from such luminaries as Nelson Mandela and Woodrow Wilson enhance the book’s inspirational, if idealistic, messages.”

    Publishers Weekly

  • “Yokoyama’s attitudes were shaped from his childhood experience of being imprisoned in World War II Japanese-American internment camps, as well as by his overbearing father…Once he made a conscious decision to take a personal interest in his employees and created a vision of becoming a ‘world famous’ fish market, the business really took off. He now shares his powerful insights as a consultant on the creation of dynamic business cultures for corporations around the world.”

    Booklist

  • “A Seattle fish market is the setting for some powerful lessons on company culture…Read with calm enthusiasm by Michael Prichard, the story of this company’s culture will benefit business owners who want to develop their members and do some good in the world.”

    AudioFile

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pamela | 10/6/2013

    " Great book about team spirit in the work place. Super principles and an easy read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Vinnydbullet | 5/31/2013

    " Great business book. I really want to see this fish market. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cameron | 7/8/2012

    " This was kinda painful to read. A few interesting points, but it basically felt like self-help literature. If anyone actually reads this review, can they please let me know how to get better at skimming? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Beth Bonvie | 6/1/2012

    " I am not sure why I have been interested in buisness type books lately but this one was very interesting. All about the guy who started Pikes Place Fish market in Seattle, and it had many ideas that I could not only take back to my classroom, but into my life! Really good book! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sean Vangordon | 9/28/2011

    " A very good read for small business owners. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Zulkarnaina Mess | 9/2/2011

    " If you are interested in learning about management style that incorporates team building, rewards, giving back to the community, exciting performance, increasing productivity, this is one great book to read or listen to. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Victoria | 8/18/2011

    " I know most of this... good reminder thought that we each choose how our day will go, and how our encounters with others will go as well. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Amry | 5/19/2011

    " A fast read based on simple premise.. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jason | 5/1/2011

    " Better than FISH! Gives a great backgound of Pikes Place Fish. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Karen | 2/2/2011

    " There's something special about those quick reads you can finish in under 24 hours. I enjoyed reading about this business model and I hope that I can apply some of the lessons to my future work. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Diane | 8/28/2010

    " Should marketing also. It did not take long to read and I learned a lot about the Seattle Fish Market workplace. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 J.C. | 4/17/2009

    " listening to the audio CD in my car, gathering ideas for upcoming staff retreat for work...
    This was helpful in preparing some material for our staff retreat. I especially liked the section on listening and peer coaching. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Zulkarnaina | 12/31/2008

    " If you are interested in learning about management style that incorporates team building, rewards, giving back to the community, exciting performance, increasing productivity, this is one great book to read or listen to. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Beth | 9/28/2008

    " I am not sure why I have been interested in buisness type books lately but this one was very interesting. All about the guy who started Pikes Place Fish market in Seattle, and it had many ideas that I could not only take back to my classroom, but into my life! Really good book! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cameron | 9/28/2008

    " This was kinda painful to read. A few interesting points, but it basically felt like self-help literature. If anyone actually reads this review, can they please let me know how to get better at skimming? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Vinnydbullet | 9/26/2008

    " Great business book. I really want to see this fish market. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jason | 7/17/2008

    " Better than FISH! Gives a great backgound of Pikes Place Fish. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Diane | 6/4/2008

    " Should marketing also. It did not take long to read and I learned a lot about the Seattle Fish Market workplace. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Victoria | 10/31/2007

    " I know most of this... good reminder thought that we each choose how our day will go, and how our encounters with others will go as well. "

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About the Author
JOHN YOKOYAMA is the owner of the World Famous Pike Place Fish Market. John's love of fish began as a child fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmer's Market. At age 25, he purchased the fish stand across from his dad's produce stand. He lives in Seattle.
About the Narrator

Michael Prichard is a Los Angeles-based actor who has played several thousand characters during his career, over one hundred of them in theater and film. He is primarily heard as an audiobook narrator, having recorded well over five hundred full-length books. His numerous awards and accolades include an Audie Award for Tears in the Darkness by Michael Norman and Elizabeth M. Norman and six AudioFile Earphones Awards. He was named a Top Ten Golden Voice by SmartMoney magazine. He holds an MFA in theater from the University of Southern California.