Stick Management is out. Carrot management is in! The Carrot Principle offers proven strategies to help recognize and motivate your valued employees.
Since its original publication in 2007, the New York Times bestseller The Carrot Principle has received rave reviews in The Wall Street Journal, Fortune, and The New York Times, and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious FranklinCovey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity.
Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from HealthStream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher:
-Productivity
-Engagement
-Retention
In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin, that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition done right is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they have discovered all great managers use to provide their employees with this effective recognition, which can be learned easily and will produce immediate results.
Great recognition can be done in a matter of moments—and it doesn't take budget-busting amounts of money. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
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"I found this book very thought provoking and it rang true. I'm trying to follow the main principle of giving specific sincere appreciation to those who I work with. I have received a significant amount of positive response and a return in gratitude. I'm happy I found the book. "
— Mark (4 out of 5 stars)
“The Carrot Principle is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers.”
— Ron Nelson, Chairman & CEO, Avis Budget Group, Inc.“The Carrot Principle not only shows you why, but also how to use recognition and appreciation. This book, as part of your overall operating strategy, will help in obtaining and maintaining a highly motivated workforce that will drive your business toward success.”
— Harry Paul, coauthor of Fish! A Remarkable Way to Boost Morale and Improve Results“Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance.”
— John Mullen, Global Chief Executive Officer, DHL Express“To succeed in today's ultra-competitive workplace, it is imperative that you have highly motivated people. The Carrot Principle provides managers with an exceptional tool to recognize people for their contributions to your success while outlining a process to perpetuate a culture of recognition throughout your entire organization.”
— Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset Management LLCGostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance.
— John Mullen, Global Chief Executive Officer, DHL Express" Great ideas, but I felt that it needed more specifics as to how to implement them. Perhaps the authors stayed vague to encourage the purchase of their consulting services... "
— Meg, 2/8/2014" We use this as a basis for recognition at work. It has good principles, but was a little long and repetitive for me. "
— Allison, 2/7/2014" Motivating, great techniques ... "
— Ashlie, 2/2/2014" Great insight into structuring appropriate recognition and ensuring that it does what is is suppose to do. "
— Christian, 1/31/2014" Has good concepts but a lot of it is just common sense. It was a bit hard to find applicable to smaller organizations. "
— Jeanne, 1/25/2014" A decent summary of various recognition techniques and summary of touch points to make with employees. Not the best flowing book, but it does get its point across. Most everyone can take something away from it. "
— Daimen, 1/22/2014" I am just beginning this book, but it is really good so far. The premise is that people will be more productive and fulfilled if their efforts are appreciated. "
— Brad, 1/20/2014" I would use this as a handbook for workplace management. "
— Jenifer, 1/19/2014" Probably don't need 200 pages to say how recognition is important, but there are some useful ideas here. "
— John, 1/14/2014" A great principle that none of the companies that I've been working with practiced... "
— Azmi, 12/28/2013" Good book about learning to use recognition to help others succeed. "
— Douglas, 12/20/2013" I learned the importance of recognition from employers. "
— Carole, 12/19/2013" Makes one wonder why more companies do not create a culture of reward. "
— Ryan, 12/14/2013" This book was recommended to me by the HR rep at my workplace. I like the ideas about ways to motivate and appreciate employees. But I didn't finish the book...I find these types of books tough to read start to finish. "
— Leah, 7/9/2013" This book was written by my bosses and is a fabulous help to managers who really don't know how to manage. "
— Angie, 4/3/2013" Common sense, but a good read overall. Some of the ideas are a little wacky. Have an ice cream truck come to your office? Does corporate America really do these things? "
— Hilary, 3/15/2013" Good overview of how to use recognition to help coworkers and direct reports feel confident and motivated. Long list of examples as well. "
— John, 12/28/2012" good ideas in here for incentives/praise; however I couldn't read the book just had to skim it which seemed to work well "
— Megan, 11/25/2012" A should-read book on human resources for knowledge workers and entrepreneurs. "
— Lori, 4/5/2012" I'm loving this read so far! "
— Hashim, 10/20/2011" I found this book very thought provoking and it rang true. I'm trying to follow the main principle of giving specific sincere appreciation to those who I work with. I have received a significant amount of positive response and a return in gratitude. I'm happy I found the book. "
— Mark, 4/14/2011" I'm loving this read so far! "
— Hashim, 4/3/2011" A decent summary of various recognition techniques and summary of touch points to make with employees. Not the best flowing book, but it does get its point across. Most everyone can take something away from it. "
— Daimen, 11/9/2010" A great principle that none of the companies that I've been working with practiced... "
— Azmi, 7/22/2009" Great insight into structuring appropriate recognition and ensuring that it does what is is suppose to do. <br/> "
— Christian, 4/19/2009" Common sense, but a good read overall. Some of the ideas are a little wacky. Have an ice cream truck come to your office? Does corporate America really do these things? "
— Hilary, 3/19/2009" This book was written by my bosses and is a fabulous help to managers who really don't know how to manage. "
— Angie, 11/19/2008" Makes one wonder why more companies do not create a culture of reward. "
— Ryan, 10/4/2008" I learned the importance of recognition from employers. "
— Carole, 9/14/2008" Good book about learning to use recognition to help others succeed. "
— Douglas, 7/30/2008" has to be the most common sense business book I have ever read "
— Allen, 6/29/2008" good ideas in here for incentives/praise; however I couldn't read the book just had to skim it which seemed to work well "
— Megan, 5/28/2008" I am just beginning this book, but it is really good so far. The premise is that people will be more productive and fulfilled if their efforts are appreciated. "
— Brad, 5/7/2008Adrian Gostick is the bestselling author of All In and The Carrot Principle and other guides on workplace strategy and employee engagement. His books have been translated into thirty languages and have sold 1.5 million copies around the world. In addition to writing and teaching, he is co-founder with Chester Elton of the training company The Culture Works. He has appeared on NBC’s Today Show and CNN and is often quoted in the Economist, Newsweek, and Wall Street Journal.
Chester Elton is vice president of performance at the O. C. Tanner Company and a popular public speaker. He has been the subject of feature articles in the New York Times and Wall Street Journal, and he has spoken on the subject of employee recognition and motivation on ABC, CNBC, and NPR. He is coauthor, with Adrian Gostick, of the Wall Street Journal and BusinessWeek bestseller A Carrot a Day and The 24-Carrot Manager.