Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.
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Boehmer's conversational tone brings out the author's casual style, while his timing illuminates the irony in some of the anecdotes used to convey the lessons. — AudioFile
Boehmer's conversational tone brings out the author's casual style, while his timing illuminates the irony in some of the anecdotes used to convey the lessons.
" Really good, practical advice. Art of the Start gives the budding entrepreneur valuable insight into what it takes to succeed in the daunting task of launching your own business. "
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Paul Boehmer is an American actor best known for his numerous appearances in the Star Trek universe, in addition to Frasier, Judging Amy, Guiding Light, and All My Children. He is a 1992 Masters of Fine Arts graduate of the Professional Theater Training Program at the University of Delaware. As a narrator, Paul has won several AudioFile Earphones Awards as well as an Audie Award.
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