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Download The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Audiobook

Extended Audio Sample The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Audiobook, by Guy Kawasaki Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Guy Kawasaki Narrator: J. Paul Boehmer Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2009 ISBN: 9781400180639
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. Download and start listening now!

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Quotes & Awards

  • Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone. AudioFile
  • “[Kawasaki] goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.”

    Publishers Weekly

  • “A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s Web site because it would make our jobs much easier.”

    Michael Moritz, Sequoia Capital

  • “I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”

    Jay Conrad Levinson, author of the Guerrilla Marketing series

  • “When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”

    Geoffrey Moore, author of Crossing the Chasm

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About the Author
Author Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

About the Narrator

J. Paul Boehmer is an American actor best known for his numerous appearances in the Star Trek universe. Hkis audiobook narrations have garnered nine AudioFile Earphones Awards and two prestigious Audie Awards for Best Narration, besides being a finalist for the Audie Award in 2012 and 2015. Between narrations, he is active in regional theaters across the country. His television appearances include guest spots on Nip/Tuck and Numb3rs.