What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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"Really nicely done, especially the introduction. He convincingly breaks the most common assumptions and gives great ideas and creative exercises to encourage new ways of thinking. Not a HOW-TO book, but definitely something to help you with the psychological problems of getting over that uncertainty hump. I liked his honest style." — Pashmina (4 out of 5 stars)
"Really nicely done, especially the introduction. He convincingly breaks the most common assumptions and gives great ideas and creative exercises to encourage new ways of thinking. Not a HOW-TO book, but definitely something to help you with the psychological problems of getting over that uncertainty hump. I liked his honest style."
Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone.
“[Kawasaki] goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.”
“A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s Web site because it would make our jobs much easier.”
“I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”
“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”
" Dig The book. Not the ego. "
" Its a must read if you are planning on starting a business. "
" A concise, practical guide to starting a tech company. Guy has clearly done this more than once, and offer lots of tips and things to think about that should increase the chances of moving beyond the embryonic stage of a startup. "
" This book offers a number of valuable insights on starting and growing a business. I enjoyed the author's perspective on life as well. "
" reading it in Arabic "
" Fantastic book!!! :) "
" required reading if you're an entrepreneur of any sort ... engaging writing that speaks to the heart of true entrepreneurs ... however, might be a little light for experienced start-uppers "
" Digestible, real world information to get your business up & running. "
" Amusing, but didn't add so much to me, I wasn't really happy once I was done with it, but a book you would wanna keep on your shelves to always check out whenever you wanna do something new. "
" Well worth reading and returning to whether embarking on a new venture, changing directions, or simply renewing your energy and looking to refresh your motivations for doing any kind of project. "
" I'd heard good things about this book, but ultimately found it disappointing. Might be ideal for someone just entering the business world, but as the owner of a small design studio I found much of the advice to be useless or outdated. "
" Great if you are starting your own business "
" Simple and inspirational with good, if not comprehensive, advice for tech startups and entrepreneurs seeking funds. Possibly just a repackaging of multiple blog posts. "
" Another one that was hard to put down. I would say this is a must read for anyone looking to 'start' something (be it a business, project or activity). "
" This is a great book for anyone who is starting a business or is thinking about starting one. Anyone who wants to be an entrepreneur should read this. "
" Light and vague, but a quick read and there are individual parts that I imagine I'll go back and reread. "
" Amazing....really modivational. Helped me jump start my goals. I recommend it to everyone....very good and fast read....couldnt put it down "
" not for everyone but I happen to be its target market. win "
" Mostly common sense guidance on starting a new venture. Some interesting info on positioning and branding, execution and hiring. Recommend only for skimming; skip the boring/inapplicable sections. "
" Great book for new businesses. Easy to read, fun and simple examples. I will definitely be rereading this in the future to refresh my memory. "
" I could not finish it. and I am not ready to pick it up just now. "
" I am on my 3rd reading. "
" Quick practical read for the startup. Biggest takeaways are regarding effective approach to VCs. "
" Hmm... Pretty boring for a book that is suppose to light a fire. The real art of starting is starting, which I did, I just couldn't finish it. "
" Excellent book. Very little fluff. If you've even thought about starting a business, you need to read this. Otherwise, you still need to read it since many of the principles apply within organizations. "
" lost the story half way, not bad I suppose "
" Too much cheerleading and big picture ideas. Not enough concrete tips for starting at the very beginning. "
" Fantastic. Step by step how to guide to starting a business "
" This is another excellent book from Guy Kawasaki. The book is very clear and informative. No fluff--just pure wholesomeness! "
" Saya suka buku ini karena sangat praktikal dan menjelaskan detil tanpa mengurangi esensi global-nya. Cukup mudah untuk dipahami, dan bisa langsung diterapkan. "
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Paul Boehmer is an American actor best known for his numerous appearances in the Star Trek universe, in addition to Frasier, Judging Amy, Guiding Light, and All My Children. He is a 1992 Masters of Fine Arts graduate of the Professional Theater Training Program at the University of Delaware. As a narrator, Paul has won several AudioFile Earphones Awards as well as an Audie Award.
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