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Download Enchantment: The Art of Changing Hearts, Minds, and Actions Audiobook

Extended Audio Sample Enchantment: The Art of Changing Hearts, Minds, and Actions Audiobook, by Guy Kawasaki Click for printable size audiobook cover
3.56 out of 53.56 out of 53.56 out of 53.56 out of 53.56 out of 5 3.56 (9 ratings) (rate this audio book) Author: Guy Kawasaki Narrator: Guy Kawasaki, Dan John Miller, Ellen Archer Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2011 ISBN: 9781101432440
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled…* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. 

* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. 

* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. 

* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. 

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom” of the crowd. 

Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” That’s a big goal, but one that’s possible for all of us.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jenn | 5/23/2011

    " pretty good insights, some of which I've heard before, but still, good principles to keep in mind. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tom | 5/19/2011

    " By a long shot, this was one of the better business books. In particular the first half; the book slowed a bit just after the middle and picked up again at the end. Overall, very well worth the time. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Anne | 5/12/2011

    " Good information in a highly readable format. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cheryl | 5/3/2011

    " I am this close to bumping this book to 5 stars. It is smart, funny, full of good information, a quick read, a best seller, something to refer back to, delightful... It is enchanting! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tracy | 5/2/2011

    " Not as good as other Kawasaki books like The Art of the Start. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank | 4/30/2011

    " Been a Fan of Guy forever. This is a book I wished I'd bought in paper, because I want to dog-ear it and highlight it, but that doesn't quite work in the iPad! Full of canny ideas, stratagems and odd things that make perfect sense. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Shelly | 4/11/2011

    " this book is inspiring, but I haven't finished it yet... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rob | 4/6/2011

    " Probably one of the more fun marketing-guru books out there and I found a few parts interesting, but it didn't "enchant" me. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 jiwa | 4/1/2011

    " seperti membaca buku How To Influence People versi baru "

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About the Author
Author Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

About the Narrators

Dan John Miller is an American actor and musician. In the Oscar-winning Walk the Line, he starred as Johnny Cash’s guitarist and best friend, Luther Perkins, and has also appeared in George Clooney’s Leatherheads and My One and Only, with Renée Zellweger. An award-winning audiobook narrator, he has garnered multiple Audie Award nominations, has twice been named a Best Voice by AudioFile magazine, and has received eight AudioFile Earphones Awards and a Listen-Up Award from Publishers Weekly.

Ellen Archer is an award-winning narrator, actress, and singer with a degree in Opera Performance from the Boston Conservatory. She has performed extensively on the New York stage and in regional theaters. She has narrated numerous audiobooks and has won several AudioFile Earphones Awards, as well as the prestigious Audie Award for best narration.