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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd Audiobook
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:
● Use ten surprising emotional buy triggers the affluent find irresistible
● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
● Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
● Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels
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About Dan S. Kennedy
Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.