Publisher Description
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.
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About Dan S. Kennedy
Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.
About Mike Lenz
Daniel Goleman, a former science journalist for the New York Times, is the author of thirteen books and lectures frequently to professional groups and business audiences and on college campuses. He cofounded the Collaborative for Academic, Social, and Emotional Learning at the Yale University Child Studies Center, now at the University of Illinois, at Chicago.