In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
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"While it makes sense that you will eat more chips eating them out of the bag, rather than a bowl, the size of the difference is kind of amazing. Even knowing precisely what kind of portion distortions are going on, it's hard to dodge them all. Wansink's discussion of his experiments are the kind of stuff I somehow manage to bring up in conversation more than I'd like to admit. The fact that I still have friends may be a testament to this book."
— Sophie (4 out of 5 stars)
[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.
— Boston HeraldEntertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads.
— Publishers Weekly" I don't think this is new info, but a good tool to help us remember what we should do as we eat. "
— Amber, 2/15/2014" This was a fun book to read. I learned a lot about how we can be "tricked" into eating more, less, etc. The author gives 9 reengineering strategies that we can use to help us be more mindful of our eating. I'm definitely more aware now of some of the "tricks" and how I can avoid them. "
— Jenny, 2/2/2014" I enjoyed everything about this common-sense approach to weight loss (or gain, if needed). Using real-life research, the author shows how you can deliberately set up your lifestyle to help you mindlessly eat LESS instead of more. The short sections & the author's engaging style made it a quick & enjoyable read. "
— Megan, 2/1/2014" I thought this was a really interesting compilation of research done. If I could, I would give this at least 3.5 stars- I just felt like it dragged on a little towards the end. He did reference The China Study, which I also enjoyed. "
— Amy, 1/26/2014" I was fascinated by some of the findings in this book! I think every food conscious person knows by now that you should eat on smaller plates, but finding out how eating with other people makes you eat more, how much you would eat out of a bottomless soup bowl, and how we trick ourselves into thinking something will taste good was really intriguing. "
— Christy, 1/22/2014" A great and kind of scary read. Lots of info about the way we eat and how we're watching every cue except our own feelings of fullness. A little gimmicky, but worth a look. "
— Corinne, 1/17/2014" A great read and tool to help you try to figure out you eating clues. A candy dish around the house, big packaging, etc... And my greatest weakness, portion control, which it does talk about with great ideas, just something I have the hardest time to overcome. "
— Joshua, 1/16/2014" Interesting from a behavioral economics point of view and an implications for public health point of view. "
— Megan, 1/8/2014" What I gleaned from this book are strategies to help me from overeating and finding ways to cut out 100-200 calories a day with little effort. The meat is found at the end of each chapter so I skimmed through some of the stories and case studies to get to the point. "
— Kristine, 1/3/2014" Buku yang terbaik untuk membantu pengawalan permakanan melalui psychology "
— Hafizuddin, 12/15/2013" So interesting. This is not a diet book, but shows the psychology behind what and why we eat. It is interesting to see how stupid we all are! ha ha "
— Fallsheep, 12/9/2013" A thought-provoking look at why we eat what we eat- and why we eat so much! "
— Jan, 3/7/2013" Quite a lot of information on food psychology and a quick, easy read. "
— Loucindy, 8/11/2012" Fantastic insight into why we eat the way we eat. The author's writing style lends itself to some light-hearted reading of a sometimes difficult subject whenever numerous research and studies have been included. Bravo! Loved it! "
— Margaret, 7/9/2012" Interesting and an enjoyable read. Good for anyone interested in healthy eating. "
— Lindsay, 3/22/2012" Great information, gained a better understanding on why people including myself, eat what/when we do. "
— Kelly, 1/27/2012" This book has some important points about food policy that will make any would-be social programmer take pause. "
— Joe, 10/29/2011" great book to read about research done on our eating habits as a whole... "
— Janet, 9/23/2011" This book was better than I thought it would be. It's not a diet book but it definitely describes (and proves) theories of why we overeat and ways to overcome this. It's smart, educational, and a must-read for any foodie. "
— Cindy, 7/19/2011" I thought this was an interesting book! "
— Karen, 6/29/2011" It really does explain a lot. It had some great information that helped me change my eating habits, at least for a little while! "
— Jana, 6/28/2011" Luckily, this was a quick, easy read because the more I read, the more I ate. "
— Celeste, 6/22/2011" Food for thought, will have to consider my three changes for the month & work on the little things. "
— Pam, 6/17/2011" This was a fascinating book. All about the psychology of eating and how our environment and marketing changes our perceptions. Not a diet book, but good tips for being more mindful and aware. "
— Jessica, 6/15/2011" Very interesting. Most of these ideas/concepts seem like common sense and I had heard them before. But reading the actual studies was kind of fascinating. <br/>A very simple, easy-to-read book. "
— Lynnea, 5/28/2011" Interesting. His work centers around adjusting the things around food (room, menu, size, plate, packaging, etc) to see how people respond and how much of this very subtle tweaking can "trick" us into eating more. I think eating a little more conscientiously would be good for everyone. "
— La, 5/23/2011" As a Registered Dietitian this book really was nothing completely new, but really puts eating and diet into perspective. I am against "dieting" so this book really was a great new take on why we shouldn't diet and why we eat the things we do. Very interesting and not at all boring. "
— Traci, 5/16/2011" Great book! This is a quick read and very interesting. I was sad when I realized I came to the end of the book, I wanted to read more! "
— Danielle, 5/14/2011" A fascinating look at the environmental factors that affect how much we eat and what we can do about it. There is a lot of information packed into this short book, so I will probably read it again and take notes this time. "
— Laura, 5/13/2011" An easy read and very interesting. Who would have thought that do much goes into what we eat! "
— Aengels, 5/6/2011" Well written and full of fun facts. Wish the author could sit next to me and tell me when I am mindless eating. Working on strategies and trying to be more mindful about what I'm eating. "
— Sally, 4/21/2011Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is a former executive director of the USDA’s Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid.