In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
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"While it makes sense that you will eat more chips eating them out of the bag, rather than a bowl, the size of the difference is kind of amazing. Even knowing precisely what kind of portion distortions are going on, it's hard to dodge them all. Wansink's discussion of his experiments are the kind of stuff I somehow manage to bring up in conversation more than I'd like to admit. The fact that I still have friends may be a testament to this book."
— Sophie (4 out of 5 stars)
[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.
— Boston HeraldEntertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads.
— Publishers Weekly" I don't think this is new info, but a good tool to help us remember what we should do as we eat. "
— Amber, 2/15/2014" This was a fun book to read. I learned a lot about how we can be "tricked" into eating more, less, etc. The author gives 9 reengineering strategies that we can use to help us be more mindful of our eating. I'm definitely more aware now of some of the "tricks" and how I can avoid them. "
— Jenny, 2/2/2014" I enjoyed everything about this common-sense approach to weight loss (or gain, if needed). Using real-life research, the author shows how you can deliberately set up your lifestyle to help you mindlessly eat LESS instead of more. The short sections & the author's engaging style made it a quick & enjoyable read. "
— Megan, 2/1/2014" I thought this was a really interesting compilation of research done. If I could, I would give this at least 3.5 stars- I just felt like it dragged on a little towards the end. He did reference The China Study, which I also enjoyed. "
— Amy, 1/26/2014" I was fascinated by some of the findings in this book! I think every food conscious person knows by now that you should eat on smaller plates, but finding out how eating with other people makes you eat more, how much you would eat out of a bottomless soup bowl, and how we trick ourselves into thinking something will taste good was really intriguing. "
— Christy, 1/22/2014" A great and kind of scary read. Lots of info about the way we eat and how we're watching every cue except our own feelings of fullness. A little gimmicky, but worth a look. "
— Corinne, 1/17/2014" A great read and tool to help you try to figure out you eating clues. A candy dish around the house, big packaging, etc... And my greatest weakness, portion control, which it does talk about with great ideas, just something I have the hardest time to overcome. "
— Joshua, 1/16/2014" Interesting from a behavioral economics point of view and an implications for public health point of view. "
— Megan, 1/8/2014" What I gleaned from this book are strategies to help me from overeating and finding ways to cut out 100-200 calories a day with little effort. The meat is found at the end of each chapter so I skimmed through some of the stories and case studies to get to the point. "
— Kristine, 1/3/2014" Buku yang terbaik untuk membantu pengawalan permakanan melalui psychology "
— Hafizuddin, 12/15/2013" So interesting. This is not a diet book, but shows the psychology behind what and why we eat. It is interesting to see how stupid we all are! ha ha "
— Fallsheep, 12/9/2013Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is a former executive director of the USDA’s Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid.