In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
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"This is an excellent read; quick and easy and FUN (believe it or not), and insightful! It got me thinking a lot about the many way in which I eat mindlessly, without even thinking. I broken a couple of bad habits (well, most of the time), like eating directly out of a bag... now I try to portion out an amount, and putting the bag away. It really works, most of the time! This books contains some humorous and enlightening studies; conducted on clueless "volunteers." Anywho... I really recommend this one, and not just for those people trying to watch their waist-lines!"
— Debra (4 out of 5 stars)
[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.
— Boston HeraldEntertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads.
— Publishers Weekly" Very informative book on the psychology of food and eating. "
— Heather, 2/11/2014" This is NOT a diet book but a way of looking at food and the food industry differently. It makes you think about your own eating habits and patterns in a different light! "
— Angela, 2/2/2014" The narrator's voice grated on my nerves (plus, must he pronounce "culinary" with a long u?), but I reluctantly admit that he offered lots of useful tips and interesting insight. "
— Christine, 1/28/2014" This was a fascinating book on the behavoiral psychology of food habits. Most of the things I read seemed so obvious, but only after someone brings them to your attention. "
— Delsa, 1/27/2014" Awesome! Loved the research and experiments. Read it. I'm fat because I don't think. "
— Heather, 1/14/2014" Read this book for class, loved it! Read it all through before I had to! "
— Amanda, 1/10/2014" a must read for us porky western folk..... "
— Jonny, 12/25/2013" Everyone should read this book! "
— Maryrose, 12/19/2013" The studies and the results they yielded were interesting to to read, and the other data also good. The hands-on suggestions were a bit flat. On the other hand, it's hard to make basic common sense as interesting as some fad diet. "
— Julian, 12/3/2013" Makes you think about how and what you decide to eat, even when you aren't thinking about it. "
— Ayelet, 11/23/2013" This book describes the unconscious ways in which our environment encourages us to eat more - and how you can turn those tendencies on their head, to help you eat better. I found it fascinating and a very easy read. "
— Laura, 11/21/2013" I'm listening to this on audio. It's not a diet book but rather a bunch of studies on eating done by various universities with some anectdotes and insight thrown in. "
— Kewannah, 11/12/2013" I decided that there were a few small things I could do to help change my habits enough to lose instead of gain weight....now all I need is the discipline to be mindful of my changes! "
— Mindy, 11/8/2013" very lightly written but kind of like Freakonomics of obesity. no surprises. "
— Dan, 11/5/2013" I listened to this book on tape in the car rides to and from Cheyenne. Fascinating how our minds work and the studies reported on were really interesting. "
— Kirsten, 6/13/2013" It's a fascinating, hilarious book on food marketing! "
— Sarah, 8/18/2012" Pretty superb, I must say. "
— Jennifer, 6/23/2012" Obviously written by a psychologist, not a sociologist. Attempts to analyze eating habits in a group setting fall short and wider social and structural factors are never accounted for; leaving a colorblind, class-free analysis that can only be applied so far. Skim for the general idea then move on. "
— D, 5/23/2012" Fabulous! Everyone should read this book. Thin tome, easy to read styleev, no wonky science that's hard to understand...Best lifestyle change book on the nutrition front. "
— Amanda, 5/22/2012" Interesting read. If you like the psychology behind food and eating pick this book up. You'll find yourself quoting it to others. Thanks Alicen for sharing. "
— Courtney, 9/6/2011" Very interesting results from studies done by a "food psychologist." All Americans should read this.:) Great tips and fun to read! "
— Bskidmore, 8/19/2011" Interesting studies shared throughout the book. "
— Amy, 8/16/2011" I thought this was an interesting book! "
— Karen, 6/29/2011" It really does explain a lot. It had some great information that helped me change my eating habits, at least for a little while! "
— Jana, 6/28/2011" Luckily, this was a quick, easy read because the more I read, the more I ate. "
— Celeste, 6/22/2011" Food for thought, will have to consider my three changes for the month & work on the little things. "
— Pam, 6/17/2011" This was a fascinating book. All about the psychology of eating and how our environment and marketing changes our perceptions. Not a diet book, but good tips for being more mindful and aware. "
— Jessica, 6/15/2011" Very interesting. Most of these ideas/concepts seem like common sense and I had heard them before. But reading the actual studies was kind of fascinating. <br/>A very simple, easy-to-read book. "
— Lynnea, 5/28/2011" Interesting. His work centers around adjusting the things around food (room, menu, size, plate, packaging, etc) to see how people respond and how much of this very subtle tweaking can "trick" us into eating more. I think eating a little more conscientiously would be good for everyone. "
— La, 5/23/2011" As a Registered Dietitian this book really was nothing completely new, but really puts eating and diet into perspective. I am against "dieting" so this book really was a great new take on why we shouldn't diet and why we eat the things we do. Very interesting and not at all boring. "
— Traci, 5/16/2011" Great book! This is a quick read and very interesting. I was sad when I realized I came to the end of the book, I wanted to read more! "
— Danielle, 5/14/2011" A fascinating look at the environmental factors that affect how much we eat and what we can do about it. There is a lot of information packed into this short book, so I will probably read it again and take notes this time. "
— Laura, 5/13/2011" An easy read and very interesting. Who would have thought that do much goes into what we eat! "
— Aengels, 5/6/2011" Well written and full of fun facts. Wish the author could sit next to me and tell me when I am mindless eating. Working on strategies and trying to be more mindful about what I'm eating. "
— Sally, 4/21/2011Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is a former executive director of the USDA’s Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid.
Marc Cashman, Earphones Award–winning narrator, was named one of the “Best Voices of the Year” by AudioFile magazine. His voice can be heard on radio, television, film, and video games. He also instructs voice actors through his classes, The Cashman Cache of Voice-Acting Techniques, in Los Angeles.